Modern Marketing Today
  • About
  • B2B
  • B2G
  • B2C
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
Modern Marketing Today
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
No Result
View All Result
Modern Marketing Today
No Result
View All Result
Home Uncategorized

Brick-and-Mortar Retailers Must Hybridize the Customer Experience

by Jenna Sindle
June 2, 2017
in Uncategorized
Reading Time: 3 mins read
A A
Brick-and-Mortar Retailers
Share on FacebookShare on Twitter

It’s very apparent that the world of retail is undergoing some extreme construction, especially as consumer habits and expectations become more sophisticated. Because expectations are shifting and customers are looking for more modernized shopping experiences, we’re seeing a decline in brick-and-mortar shops. Even huge retailers like Macy’s and Sears have to shutter several stores in 2017 due to the overwhelming increase in online shopping.

In an increasingly mobilized world, it’s a shock to no one that mobile and online shopping are beginning to dominate retail. But in a recent article on Retail TouchPoints, Adam Blair points out that there are distinct advantages brick-and-mortar shops posses that online retailers are only now beginning to harness. Nothing beats the accuracy of immediate, direct feedback from customers in a store, insights to which online retailers don’t always have access. But now, online retail goliaths like Amazon and Warby Parker are taking the invaluable data-driven insights they have and applying them to the brick-and-mortar model by opening physical shops.

The same logic could be applied to brick-and-mortar stores considering implementing more technology into their store’s shopping experience, making it easier to surprise and delight customers in person. At the end of the day, shopping comes down to the experience and that arguably rings truer for those opting for in-store shopping. By being able to utilize that real-time feedback from customers along with the advantage of immediate gratification that many shoppers seek, brick-and-mortar establishments could potentially concoct the perfect shopping experience after applying the technological edge that online retailers already flaunt.

Hybridizing the in-store shopping experience with elements like mobile check-out, curbside pickup and data-driven item curation will surely breathe new life into more traditional retail models. These approaches show customers that retailers acknowledge issues like time restraints and the desire for extreme personalization and, in turn, build brand loyalty and customer satisfaction.

It’s easy to say that online shopping is overtaking more traditional approaches to retail, but it’s also foolish. In-store retailers are merely changing how they play the game. Retailers that are educated and receptive to new technologies created solely to improve the customer experience are likely to be successful among today’s shoppers. The secret is to leverage the strengths of both online and in-store retail and create an entirely new way to shop.

Tags: AmazonBrick-and-MortarBrick-and-Mortar RetailersHybridizationMacy’sOnline RetailOnline ShoppingRetail TouchPointsSearsWarby Parker
Advertisement Banner

RELATED POSTS

Contributed Articles

Emulating Amazing: Secrets for Success 

May 25, 2022
Amazon Experience
Customer Journey

The “Amazon Experience” – Even Small Brands Can Deliver

April 2, 2020
experience
Customer Journey

Your Customers are not Robots – Their Experience is Important and Unique

February 27, 2019

TRENDING NOW

  • Does Email Marketing Really Work? Best Practices for Reaching Consumers via Email

    497 shares
    Share 199 Tweet 124
  • How Customer Trends are Shaping the Automotive Industry

    894 shares
    Share 358 Tweet 224
  • Communicating Your Brand During Spring Cleaning

    496 shares
    Share 198 Tweet 124
  • Brands Identify Target Audiences with AI Tools to Create Personalized, Relevant Campaigns

    583 shares
    Share 233 Tweet 146
  • How to Measure Consumer Attitudes: The Importance of Adaptive Marketing

    567 shares
    Share 227 Tweet 142

CONNECT WITH US

BECOME AN INSIDER

Get Modern Marketing Today news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Retail Technology Insider
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Modern Marketing Today offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

No Result
View All Result
  • Home
  • About Modern Marketing Today
  • B2B
  • B2G
  • B2C
  • Categories
    • Digital Transformation
    • Customer Journey
    • The Experts
    • Martech Innovation
    • Events
  • Contact Us