LinkedIn is the world’s largest professional network, with over 433 million members. That’s a powerful number, bolstered even more so by the recent Microsoft acquisition of LinkedIn. It’s safe to say that the LinkedIn train isn’t running out of track anytime soon.
If you’re a marketer, I’m sure I don’t have to tell you about all of the opportunity such a large network offers. But in case you need a refresher, here are some stats:
- 63% of B2B marketers report positive results with LinkedIn in the B2B arena.
- 45%of LinkedIn members are in upper management positions and the platform generates more leads for companies than Facebook, Twitter, or blogs.
- 79% of Washington DC Insiders are on LinkedIn, a particularly useful stat if you market to the public sector.
The most popular adjective used on LinkedIn is “creative”. However, most people use LinkedIn exactly the same way…Not so creative.
Here are some commonly heard descriptions of LinkedIn usage:
- “I have a LinkedIn profile, but there’s not much on it.”
- “I share content on LinkedIn, just like I do on Facebook or Twitter.”
- “LinkedIn is my rolodex. It’s great to have everyone in one place, but I only look them up when I need to.”
These LinkedIn users are only using a fraction of the platform’s capabilities and are, in fact, missing out on opportunities because of it.
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