Category Archives: 2017 Events


Get Smarter in the Age of the Customer

Keith Block, Vice Chairman, President and COO of Salesforce began the financial services keynote at Dreamforce 2017 stating the “age of the customer is upon us,” as he explained how the pace of innovation has accelerated to the point where companies and markets are...



Dreamforce 2017: The Road to the Future of Marketing

Once upon a time conferences for marketers were almost non-existent. In the old days, we didn’t get to step away from our desks to collaborate with, and learn from, other marketers about best practices for spiral binding, or how to re-define messaging. But then,...





SiriusDecisions 2017 Summit: Adopt, Operationalize, and Optimize

Today in Las Vegas over 3,000 marketing professionals are gathering to kick-off SiriusDecisions 2017 Summit.  The summit is the last of the big three marketing conferences for the spring season, following on from last month’s Marketing Nation and Modern Marketing Experience. While all of...