CES, one of the world’s largest consumer technology conferences, began earlier this week in Las Vegas. For over 50 years, the gathering has provided innovators, startups, and dreamers with a place to share their ideas on a global stage. The Consumer Technology Association (CTA),...
It is the time of year to relax and reflect, so Modern Marketing Today is looking at stories that provide insight and good reading for the holiday! From advice from RedSeal on how to create a successful marketing strategy by focusing on collaboration between...
In recent weeks we’ve featured profiles of some of the marketers who won awards at this year’s GAIN Conference. As well as honoring those who have created innovative and successful public-sector marketing campaigns, the event also encourages public sector marketers to share their insights...
Learning from marketing professionals and sharing that knowledge is one of our main missions here at Modern Marketing Today. In this roundup, we are thankful for insight into several different areas, including public sector marketing, advertising, and brand management from award-winning marketers. Read on...
Earlier this month, government marketers gathered to discuss the latest trends and pressing pain points in their field at the annual GAIN Conference in Reston, VA. Part of the event always includes an awards ceremony that acknowledges government marketers who go above and beyond...
Finally – you’ve been promoted to Chief Marketing Officer. All those Tweets, campaign plans, and story pitches have paid off and now you’re in charge. Before you relish in the victory, there are a few things you need to do – and the first...
There are many articles out there — from advice on LinkedIn to academic research on the subject in the Harvard Business Review — on how to foster a positive and collaborative relationship between sales and marketing teams. And for good reason too. If your...
Binge-watching. A phrase coined when Netflix first hit our home TVs with thousands of hours of shows and movies. “Are you still watching?” We’ve probably all gotten that message a few times, and yes, we totally are. What’s interesting is that we can camp...
Dreamforce 2018 kicked off yesterday marking the beginning of four inspiration-filled days. Attendees join fellow “Trailblazers” to learn new marketing tactics, trends in industry, and discover innovative technology. With over 2,700 sessions, there is something for everyone, from hands-on product demonstrations to discussions lead...
“Marketing is Dead: Engagement is Alive.” As marketers, we probably know that this is true. E-blasts, blogging, and print materials don’t do what they used to, how can we adapt? Retail Technology Insider explored this question with help from the Incite Group interview with...
