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B2B Marketing

  • B2B Marketingeditor's picksFeaturedThe Experts

    FireEye’s Amy McCarthy Shares Her Strategies for Success

    by Jenna Sindle October 9, 2020
    by Jenna Sindle October 9, 2020

    This month, to mark National Cyber Security Awareness Month (NCSAM), we’re featuring interviews with cybersecurity marketers. Last week we profiled Grace Bergen, SLED Marketing Manager at CrowdStrike. This week, we’d…

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  • B2B MarketingCustomer Journeyeditor's picksFeaturedThe Experts

    CrowdStrike’s Grace Bergen Shares Insights from her Career as a Cybersecurity Marketer

    by Jenna Sindle October 2, 2020
    by Jenna Sindle October 2, 2020

    Yesterday marked the beginning of National Cyber Security Awareness Month (NCSAM). While it’s the threat hunters and engineers who are the public image of most security companies, behind the scenes…

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  • B2B MarketingFeatured

    Four Best Practices to Deliver Highly Successful Virtual Events

    by Jackie Davis July 21, 2020
    by Jackie Davis July 21, 2020

    One of the first signs that COVID-19 was going seriously upend the world as we knew it was the response of global companies to in-person events. What started out with…

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  • B2B MarketingCustomer JourneyFeatured

    Social Listening: A Marketing Strategy for the Current Age

    by Heidi Bullman April 28, 2020
    by Heidi Bullman April 28, 2020

    Many aspects of normal life are in a state of flux right and this has created a conundrum for marketers. While there’s a need to keep reaching out to customers…

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  • B2B MarketingUncategorized

    Connecting with Customers in the Time of COVID-19

    by Jenna Sindle March 18, 2020
    by Jenna Sindle March 18, 2020

    It’s no longer hyperbole to say we’re living through unprecedented times; from the mass cancelations of conferences to mandated telework life, COVID-19 has completely upended business – and life –…

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  • B2B MarketingFeaturedThe Experts

    Connecting with a Government Audience: Insight VP of Americas Marketing at SolarWinds

    by Jackie Davis March 17, 2020
    by Jackie Davis March 17, 2020

    Every year, the GAIN Conference, a government marketing event that focuses on growth, acceleration, innovation, and networking, awards the top marketers in the government sector with GAINer Awards. These awards…

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  • B2B MarketingFeatured

    With the Baby Boomers Gone, What Does the Future Workplace Look Like?

    by Jenna Sindle January 30, 2019
    by Jenna Sindle January 30, 2019

    Baby Boomers. We’ve all heard the stereotypes that this generation is never going to retire, but that is no longer true. According to Prezi, 10,000 older workers retire every day…

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  • B2B Marketing

    CES: The Global Stage for Innovation Inventions and Takeaways

    by Jackie Davis January 10, 2019
    by Jackie Davis January 10, 2019

    CES, one of the world’s largest consumer technology conferences, began earlier this week in Las Vegas. For over 50 years, the gathering has provided innovators, startups, and dreamers with a…

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  • B2B Marketing

    Whether Leveraging Data or AI, Collaboration Between Sales and Marketing Remains Key

    by Margaret Brown December 26, 2018
    by Margaret Brown December 26, 2018

    It is the time of year to relax and reflect, so Modern Marketing Today is looking at stories that provide insight and good reading for the holiday! From advice from…

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  • B2B Marketing

    How Liz Anthony is Connecting Sales and Marketing to Deliver Results

    by Jenna Sindle December 13, 2018
    by Jenna Sindle December 13, 2018

    In recent weeks we’ve featured profiles of some of the marketers who won awards at this year’s GAIN Conference. As well as honoring those who have created innovative and successful…

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