There have been several good articles lately on my favorite marketing topics of ABM, insight, and authenticity. I had my first taste of account based marketing (ABM) success more than a decade ago, building dashboards from insight gleaned from company reports and original research...
Creativity, passion, and innovation are some of the basic traits that make for a successful marketer. Intriguing campaigns that create buzz about your brand used to be the mark of success that gave a marketer purpose. Those days are dwindling as the data-driven revolution...
Today’s marketers are faced with a rapidly changing digital world where traditional marketing techniques are becoming less effective. On top of brand awareness and thought leadership, marketers are expected to procure leads for their sales team while connecting engagement to demand. Marketing strategies must...
Marketers work as the storyteller behind a brand to drive customer engagement and create brand awareness. While creative campaigns and media pushes used to define a marketers success, they are now faced with the task of lead generation and sales growth which strays far...
A new report by The Chief Marketing Officer (CMO) Council titled “Gaining Traction With Every Digital Interaction,” brought some intriguing statistics to light on marketers success with revenue-producing digital opportunities. The CMO Council polled 179 senior marketing leaders, 43 percent of which worked with...
“Content marketing” is everywhere – to some, it’s just another buzzword. But, done right, it can drive awareness, build brands and connect you with your audience in ways that drive real business growth. To find out just what goes into an effective content marketing...
Today marks 39 days until General Data Protection Regulation (GDPR) is instated in the European Union. GDPR aims to protect EU customer data from companies. Every company, regardless of where it is located, that collects data from European customers must comply with these regulations...
Over the last year we’ve shared the stories of marketers who are confronting the challenges facing their industries during an unparalleled period of economic and tech-driven disruption. While we’ve touched on the impact of these changes and strategies to thrive in the public sector,...
This week on LinkedIn Strategic’s CEO, Marc Hausman, pondered the question of whether marketers have lost their mojo as they’ve become more focused on analytics-driven campaigns and results. It’s easy to see how this can happen as data provides tangible metrics to link back...
Many articles I’ve read recently about Artificial Intelligence (AI) suggest that marketers should be using AI and those who aren’t are desperately behind. But what exactly is Artificial Intelligence and how can it help marketers deliver value to their organization?
