Category Archives: B2B Marketing



Connecting Engagement to Demand: A Modern Marketer’s Mission

Today’s marketers are faced with a rapidly changing digital world where traditional marketing techniques are becoming less effective. On top of brand awareness and thought leadership, marketers are expected to procure leads for their sales team while connecting engagement to demand. Marketing strategies must...





Countdown To GDPR: Marketers, are you Ready?

Today marks 39 days until General Data Protection Regulation (GDPR) is instated in the European Union. GDPR aims to protect EU customer data from companies. Every company, regardless of where it is located, that collects data from European customers must comply with these regulations...



Making Marketing Magic: 3 Tips and 3 Videos

This week on LinkedIn Strategic’s CEO, Marc Hausman, pondered the question of whether marketers have lost their mojo as they’ve become more focused on analytics-driven campaigns and results. It’s easy to see how this can happen as data provides tangible metrics to link back...


Marketers and Artificial Intelligence: The Coming Revolution

Many articles I’ve read recently about Artificial Intelligence (AI) suggest that marketers should be using AI and those who aren’t are desperately behind. But what exactly is Artificial Intelligence and how can it help marketers deliver value to their organization?