This month, to mark National Cyber Security Awareness Month (NCSAM), we’re featuring interviews with cybersecurity marketers. Last week we profiled Grace Bergen, SLED Marketing Manager at CrowdStrike. This week, we’d…
B2B Marketing
-
B2B Marketingeditor's picksFeaturedThe Experts
-
B2B MarketingCustomer Journeyeditor's picksFeaturedThe Experts
CrowdStrike’s Grace Bergen Shares Insights from her Career as a Cybersecurity Marketer
by Jenna Sindleby Jenna SindleYesterday marked the beginning of National Cyber Security Awareness Month (NCSAM). While it’s the threat hunters and engineers who are the public image of most security companies, behind the scenes…
-
B2B MarketingFeatured
Four Best Practices to Deliver Highly Successful Virtual Events
by Jackie Davisby Jackie DavisOne of the first signs that COVID-19 was going seriously upend the world as we knew it was the response of global companies to in-person events. What started out with…
-
Many aspects of normal life are in a state of flux right and this has created a conundrum for marketers. While there’s a need to keep reaching out to customers…
-
B2B MarketingUncategorized
Connecting with Customers in the Time of COVID-19
by Jenna Sindleby Jenna SindleIt’s no longer hyperbole to say we’re living through unprecedented times; from the mass cancelations of conferences to mandated telework life, COVID-19 has completely upended business – and life –…
-
B2B MarketingFeaturedThe Experts
Connecting with a Government Audience: Insight VP of Americas Marketing at SolarWinds
by Jackie Davisby Jackie DavisEvery year, the GAIN Conference, a government marketing event that focuses on growth, acceleration, innovation, and networking, awards the top marketers in the government sector with GAINer Awards. These awards…
-
B2B MarketingFeatured
With the Baby Boomers Gone, What Does the Future Workplace Look Like?
by Jenna Sindleby Jenna SindleBaby Boomers. We’ve all heard the stereotypes that this generation is never going to retire, but that is no longer true. According to Prezi, 10,000 older workers retire every day…
-
B2B Marketing
CES: The Global Stage for Innovation Inventions and Takeaways
by Jackie Davisby Jackie DavisCES, one of the world’s largest consumer technology conferences, began earlier this week in Las Vegas. For over 50 years, the gathering has provided innovators, startups, and dreamers with a…
-
It is the time of year to relax and reflect, so Modern Marketing Today is looking at stories that provide insight and good reading for the holiday! From advice from…
-
B2B Marketing
How Liz Anthony is Connecting Sales and Marketing to Deliver Results
by Jenna Sindleby Jenna SindleIn recent weeks we’ve featured profiles of some of the marketers who won awards at this year’s GAIN Conference. As well as honoring those who have created innovative and successful…