Category Archives: TechTalk

Countdown To GDPR: Marketers, are you Ready?

Today marks 39 days until General Data Protection Regulation (GDPR) is instated in the European Union. GDPR aims to protect EU customer data from companies. Every company, regardless of where it is located, that collects data from European customers must comply with these regulations...

Marketers and Artificial Intelligence: The Coming Revolution

Many articles I’ve read recently about Artificial Intelligence (AI) suggest that marketers should be using AI and those who aren’t are desperately behind. But what exactly is Artificial Intelligence and how can it help marketers deliver value to their organization?

Approaching Marketing Strategy from an Engineer’s Perspective

Marketing is the hub for a typical company’s relationship with its customers and prospects – it’s where it all comes together. Marketing assimilates customer feedback, social media conversations, product features, messaging, big data, process, algorithms and technology to develop strategies that reach out to...