A recent report released by leading analyst firm, Gartner, identified some of the key challenges that businesses are facing when it comes to keeping pace with customer and employee expectations around digital transformation. Deliver Digital Business Results by Boosting Workforce Digital Dexterity revealed that...
Higher Logic CMO Hunter Montgomery shares his take on the importance of building and nurturing online communities. Cold calling and networking referrals vs. loyalty and upselling – this dichotomy presents an important choice for the sales community. Sales professionals dutifully spout the fact that...
While many think that sales and marketing go hand-in-hand, their teams don’t always gel when it comes to business goals and objectives. The relationship between sales and marketing teams has often been strained, mainly due to differences in strategic opinion when looking at contributing...
Big data has a firm grasp on virtually every industry today. With invaluable insights that can be applied to improve any business scenario, big data isn’t going anywhere and professionals know they have to lean into its presence to be successful. Marketers are no...
The SiriusDecisionsSales Leadership Exchange in Scottsdale, Arizona, is wrapping up, so it's time ask what the compelling takeaways were from this week's event.With engaging talks by folks from Apptio, Corporate Visions, Nuance Communications and, of course, SiriusDecisions, the concept of empowering sales teams with the right tools from the beginning took center stage this year. Preparing sales teams in the field with the right content and tools sets them up for success when it comes to both closing the deal and nurturing relationships.
A sales executive should be out selling right? Or, at the very least motivating their team to close a deal, or move a conversation along the pipeline. But what about taking a few days away from the sell to attend an event like the...
Aligning marketing and sales is an imperative for exceptional corporate performance. According to Marketo, when sales and marketing teams are in sync, companies are 67 percent better at closing deals. And according to Infor CRM, companies with strong sales and marketing alignment achieve 20...
This article was originally published on EDGE 360, a digital publication designed to educate solution providers on the latest trends and issues that will give them the edge in their business. To transform sales force performance, you must have individuals dedicated to working with...
This article was contributed by Erica Pierson, former VP of Brand and Communications at Ellucian, former VP of Corporate Marketing at Hobsons and current Managing Director at Strategic Communications Group. Read more about Erica here. Chances are, a prospective customer is entering your company name or product into a...
