Category Archives: TechTalk

How Immersive Displays are Up-Leveling the Digital Revolution in Sales

A recent report released by leading analyst firm, Gartner, identified some of the key challenges that businesses are facing when it comes to keeping pace with customer and employee expectations around digital transformation.  Deliver Digital Business Results by Boosting Workforce Digital Dexterity revealed that...






Storytelling Delivers Value at Every Stage of the Customer Relationship

The SiriusDecisionsSales Leadership Exchange in Scottsdale, Arizona, is wrapping up, so it's time ask what the compelling takeaways were from this week's event.With engaging talks by folks from Apptio, Corporate Visions, Nuance Communications and, of course, SiriusDecisions, the concept of empowering sales teams with the right tools from the beginning took center stage this year. Preparing sales teams in the field with the right content and tools sets them up for success when it comes to both closing the deal and nurturing relationships.



How Sales and Marketing Integration Can Change Your Business

Aligning marketing and sales is an imperative for exceptional corporate performance. According to Marketo, when sales and marketing teams are in sync, companies are 67 percent better at closing deals. And according to Infor CRM, companies with strong sales and marketing alignment achieve 20...



3 Ways to Forge a Successful Relationship between Sales and Marketing

This article was contributed by Erica Pierson, former VP of Brand and Communications at Ellucian, former VP of Corporate Marketing at Hobsons and current Managing Director at Strategic Communications Group. Read more about Erica here. Chances are, a prospective customer is entering your company name or product into a...