A business's marketing efforts can help it grow and flourish, but attracting customers requires targeting these efforts to the right...
Read moreA business's marketing efforts can help it grow and flourish, but attracting customers requires targeting these efforts to the right...
Read moreWelcome to the Field! Accountability to more than one boss is unwise if you desire a long, prosperous, and productive...
Read moreThis year, the GAIN Conference held a mid-year check-in to help support marketers supporting B2G organizations ramp up their efforts...
Read moreData unlocks the potential for brands to better meet their customers’ needs. By using data as a resource, marketers are...
Read moreCustomer data can boost an organization’s digital strategy. But it can only be a brand’s greatest strength if they have...
Read moreBrands are accelerating their growth through digitization. By building smarter digital products, marketers can optimize solutions for their customers. An omnichannel digital...
Read moreThe number of data sources is rapidly increasing, and brands need to determine a way to harness information to bring...
Read moreCustomers want a personalized experience when interacting with brands. While marketers are innovating around delivering on personalization, one solution is...
Read moreAs marketers, a critical part of our jobs is understanding the demands of consumers in order to deliver the best...
Read moreTune into these podcasts with industry experts for some holiday listening. Their topics cover thought leadership, creating a successful B2B...
Read moreStrategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.
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