The debate around digital fatigue really comes down to an age-old dilemma of nature vs nurture. Are audiences naturally turning away from...

It would be an understatement to say that the devastating spread of COVID-19, and the industry’s collective reaction, has prompted...

When it comes to public relations strategies and campaigns for startup companies in the tech industry, things are either very simple or very...

A marketing strategy is typically only as good as the research that’s been gathered to inform it. Marketing strategies fail...

Generation Y are selective consumers who view traditional advertising and marketing messages with suspicion. Major companies such as Pepsi and McDonald’s have...

There are many times when small businesses start struggling when it comes to growing or sometimes even operating because they're...

By quantifying consumer perceptions and sentiments about brands in real-time, marketers now have the power to see how they stack...

Companies that have a target audience primarily using Instagram as their social media platform of choice must focus on reaching as many...

Advertisers will spend $1.3 billion on Digital-Out-Of-Home (DOOH) and Audio-Out-Of-Home (AOOH) programmatically this year —a 23 percent increase from 2021....

In recent years, more and more aspects of our lives have begun to take place in a digital landscape, rather...