Customer Journey

The retail sector has had its fair share of woes lately with iconic brands filing for bankruptcy while others are working hard to find a new strategy to preserve their…

One of my favorite memories as a child is tagging along to go Christmas shopping with my mom. We’d bundle up, pile into the car with a list in hand,…

Just about a year ago, there were a flurry of articles and think pieces lamenting the demise of the retail sector. The Retail Apocalypse was nigh; beloved brands were toppling…

Our sister publication Modern Marketing Today published an article last week following Incite Group’s Brand Marketing Summit. A key theme of the show that Modern Marketing Today pointed out in…

It’s 1994. The holiday shopping frenzy has already begun even though fall has just arrived. To skip the crowds, you decide to shop from home. With your catalog and corded…

Online shopping. So easy, so convenient, and so established. Brick-and-mortar stores, on the other hand, could use some help. Messy aisles, confusing advertising, and long checkout lines are all too…

We’ve most likely all had experiences with loyalty programs. From our grocery shoppers card to bonus coupons from our favorite clothing store, loyalty programs keep consumers coming back for more.…

The first week of Fall. The leaves begin to change, the temperature becomes crisp, apple cider donuts call your name, and Christmas decorations overload every store. With the turn into…

Technology is driving change in everything from banking to retail. With new tools available to consumers, they are becoming accustomed to a new way of selling – one that doesn’t…

Jill Cress, Chief Marketing Officer for National Geographic will join other industry leaders from Dell, adidias, and Lenovo at the Brand Marketing Summit focused on “Marketing is Dead: Engagement is…