Customer Journey

Digital marketing has reached the point that it can no longer be overlooked. In today’s climate, companies must be active online in order to succeed. Social media, search advertising, streaming…

Navigating today’s world of marketing can be tricky – but marketing to and engaging stakeholders in the federal, state, and local government can prove to be even more difficult. With…

Innovative technologies aimed at customer engagement are flooding the market today, but is technology really all brands need to become customer-centric? Antonia Hock, Global Head & VP of The Ritz-Carlton…

The traditional customer experience is evolving every day due to the implementation of various digital technologies. For companies to bring their consumers an excellent customer journey, it’s important for marketers…

The words customer experience are buzzing throughout every industry. From financial services to technology, companies are setting aside their traditional marketing practices to focus on the customer – becoming customer-centric.…

The dreaded weekly grocery shopping. Maybe you load up the family and venture to the nearest wholesale store, or maybe you head to the local market with a well-planned list…

Technology has changed the way marketers engage with customers. With digital marketing, data analytics, and data insights, marketers are using techniques and tools like never before. Molly Sherwood, the Director…

Today’s marketers understand the importance of a digital presence and social media but may fail to use their social platforms and digital tools to the best of their abilities. Antonia…

“What would your business look like if you started it today?” asked Tom Goodwin, the executive vice-president and head of innovation at Zenith USA, in a recent article. The answer…

As marketers, we know that things are constantly changing. While we can’t, and shouldn’t, jump on every trend, we should take a hard look at our social presence every so…