Customer Journey

From ordering dinner to buying a house, how customers interact with brands is changing rapidly. With so many different brands, channels, and platforms to interact with a brand while customers…

Every year, we look back to determine which of our stories are resonating with readers like you. In 2019, finding ways to maximize websites and the impact of their content…

As a marketer it’s impossible to avoid discussions about how machine learning (ML) and artificial intelligence (AI) are improving the real-time customer experience (CX). And while we might think we…

The trailblazers may have hiked home, but the innovation and learning from Dreamforce 19 is far from over. The four-day conference brings together marketers, customer experience, and sales professionals from…

Marketing has evolved into a mostly digital venture. While the days of stuffing envelopes and canvassing are gone, marketers still struggle with an overwhelming workload. The pressure to connect marketing…

Customer experience (CX) has evolved from a buzz phrase to a guiding principle for businesses as they seek to differentiate themselves in highly competitive and rapidly evolving marketplaces. Regardless of…

Marketers today know that consumers are demanding an omnichannel experience that is unique and engaging. We often talk about how we can engage customers and what their preferences are, but…

We recently spoke with Jason Galloway, Marketing Transformation and Technology Practice Lead at KPMG about the Marketing to the Connected Customer report. During this conversation, Galloway, who’s been in the…

With the volume of emails, text messages, and visual ads that consumers receive across multiple platforms not just each day, but each minute of the day, it’s become much harder…

Digital marketing has reached the point that it can no longer be overlooked. In today’s climate, companies must be active online in order to succeed. Social media, search advertising, streaming…