Customer Journey

Technology has changed the way marketers engage with customers. With digital marketing, data analytics, and data insights, marketers are using techniques and tools like never before. Molly Sherwood, the Director…

Today’s marketers understand the importance of a digital presence and social media but may fail to use their social platforms and digital tools to the best of their abilities. Antonia…

“What would your business look like if you started it today?” asked Tom Goodwin, the executive vice-president and head of innovation at Zenith USA, in a recent article. The answer…

As marketers, we know that things are constantly changing. While we can’t, and shouldn’t, jump on every trend, we should take a hard look at our social presence every so…

An oversized green straw, a black turtleneck, and an orange swoosh? All symbols of iconic brands that are pushing the customer journey to a new level. A recent study by…

The retail sector has had its fair share of woes lately with iconic brands filing for bankruptcy while others are working hard to find a new strategy to preserve their…

One of my favorite memories as a child is tagging along to go Christmas shopping with my mom. We’d bundle up, pile into the car with a list in hand,…

Just about a year ago, there were a flurry of articles and think pieces lamenting the demise of the retail sector. The Retail Apocalypse was nigh; beloved brands were toppling…

Our sister publication Modern Marketing Today published an article last week following Incite Group’s Brand Marketing Summit. A key theme of the show that Modern Marketing Today pointed out in…

It’s 1994. The holiday shopping frenzy has already begun even though fall has just arrived. To skip the crowds, you decide to shop from home. With your catalog and corded…