Personalization is a familiar topic for customer-centric businesses today; it is a concept that has been increasingly discussed regarding building customer...
Read morePersonalization is a familiar topic for customer-centric businesses today; it is a concept that has been increasingly discussed regarding building customer...
Read moreImproving customer experience is perhaps the most important element when it comes to building brand loyalty. Customers demand impeccable user experience in...
Read moreData unlocks the potential for brands to better meet their customers’ needs. By using data as a resource, marketers are...
Read moreCustomer data can boost an organization’s digital strategy. But it can only be a brand’s greatest strength if they have...
Read moreBrands are accelerating their growth through digitization. By building smarter digital products, marketers can optimize solutions for their customers. An omnichannel digital...
Read moreThe number of data sources is rapidly increasing, and brands need to determine a way to harness information to bring...
Read moreCustomers want a personalized experience when interacting with brands. While marketers are innovating around delivering on personalization, one solution is...
Read moreThe automotive industry is having a moment. From the shift of many legacy brands to electric vehicle production and the...
Read moreEarlier this week our colleagues at Retail Technology Insider published this interesting conversation with Sitecore’s Aswin Mannepalli on the importance...
Read moreCustomer trends have changed dramatically over the last two years as the pandemic reshaped the ways in which shoppers could...
Read moreStrategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.
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