At conferences and conventions, field and event marketers are constantly looking for new ways to make an impression. Between the booths, the panels, and the networking happy
With all eyes on AI, you may have missed your invitation to Wikipedia’s 25th anniversary celebration. Wikipedia’s story began with the earliest edit to an article on the online,
For decades, PR was seen as a discipline focused on securing media coverage and shaping public perception through traditional channels. That definition no longer holds. The scope of influence
At IFA Berlin this year, sustainability will be front and center. From energy-efficient appliances to recyclable materials in consumer devices, brands know that showing environmental
Artificial intelligence will be one of the most talked-about themes at IFA Berlin this year. New devices, software integrations, and connected platforms will dominate the
Hate AI-generated answers to user questions that don’t include your clean energy solution? Afraid these answers and other AI tools will crowd your business out
It’s never been easier to tarnish—or obliterate—a brand’s reputation. As the digital world scales a brand’s reach, it also scales risk. That’s why “platform integrity”
As advertising budgets tighten and performance plateaus, brands can no longer afford to optimize in silos or rely on vanity metrics to guide multimillion-dollar decisions.
Marketing budgets are going up but expectations are flat. That’s one of the more surprising takeaways from 10Fold’s latest research into 2025 marketing spending trends
What Is the Right Objective for Your Prime Day Campaign? As Prime Day 2025 approaches, brands are once again faced with a critical question: what
