Customer Journey

The trailblazers may have hiked home, but the innovation and learning from Dreamforce 19 is far from over. The four-day conference brings together marketers, customer experience, and sales professionals from…

Marketing has evolved into a mostly digital venture. While the days of stuffing envelopes and canvassing are gone, marketers still struggle with an overwhelming workload. The pressure to connect marketing…

Customer experience (CX) has evolved from a buzz phrase to a guiding principle for businesses as they seek to differentiate themselves in highly competitive and rapidly evolving marketplaces. Regardless of…

Marketers today know that consumers are demanding an omnichannel experience that is unique and engaging. We often talk about how we can engage customers and what their preferences are, but…

We recently spoke with Jason Galloway, Marketing Transformation and Technology Practice Lead at KPMG about the Marketing to the Connected Customer report. During this conversation, Galloway, who’s been in the…

With the volume of emails, text messages, and visual ads that consumers receive across multiple platforms not just each day, but each minute of the day, it’s become much harder…

Digital marketing has reached the point that it can no longer be overlooked. In today’s climate, companies must be active online in order to succeed. Social media, search advertising, streaming…

Navigating today’s world of marketing can be tricky – but marketing to and engaging stakeholders in the federal, state, and local government can prove to be even more difficult. With…

Innovative technologies aimed at customer engagement are flooding the market today, but is technology really all brands need to become customer-centric? Antonia Hock, Global Head & VP of The Ritz-Carlton…

The traditional customer experience is evolving every day due to the implementation of various digital technologies. For companies to bring their consumers an excellent customer journey, it’s important for marketers…