Personalization is a familiar topic for customer-centric businesses today; it is a concept that has been increasingly discussed regarding building customer...

Improving customer experience is perhaps the most important element when it comes to building brand loyalty. Customers demand impeccable user experience in...

Data unlocks the potential for brands to better meet their customers’ needs. By using data as a resource, marketers are...

Customer data can boost an organization’s digital strategy. But it can only be a brand’s greatest strength if they have...

Brands are accelerating their growth through digitization. By building smarter digital products, marketers can optimize solutions for their customers. An omnichannel digital...

The number of data sources is rapidly increasing, and brands need to determine a way to harness information to bring...

Customers want a personalized experience when interacting with brands. While marketers are innovating around delivering on personalization, one solution is...

The automotive industry is having a moment. From the shift of many legacy brands to electric vehicle production and the...

Earlier this week our colleagues at Retail Technology Insider published this interesting conversation with Sitecore’s Aswin Mannepalli on the importance...

Customer trends have changed dramatically over the last two years as the pandemic reshaped the ways in which shoppers could...