A business's marketing efforts can help it grow and flourish, but attracting customers requires targeting these efforts to the right...

This year, the GAIN Conference held a mid-year check-in to help support marketers supporting B2G organizations ramp up their efforts...

Data unlocks the potential for brands to better meet their customers’ needs. By using data as a resource, marketers are...

Customer data can boost an organization’s digital strategy. But it can only be a brand’s greatest strength if they have...

The number of data sources is rapidly increasing, and brands need to determine a way to harness information to bring...

Customer trends have changed dramatically over the last two years as the pandemic reshaped the ways in which shoppers could...

Getting solid marketing qualified leads that will pass muster and become sales qualified leads is the most frequent pain point...

This article from Mark Amtower, Managing Partner at Amtower & Company, discusses Zoom’s, a video conferencing platform, rise in popularity...

When it comes to success in the digital age, content remains king. Regardless of industry, organizations continue to invest in...

Being able to connect with your target audience is vitally important for any organization, but during a pandemic this ability...