Category Archives: DreamForce 2017


Get Smarter in the Age of the Customer

Keith Block, Vice Chairman, President and COO of Salesforce began the financial services keynote at Dreamforce 2017 stating the “age of the customer is upon us,” as he explained how the pace of innovation has accelerated to the point where companies and markets are...



Dreamforce 2017: The Road to the Future of Marketing

Once upon a time conferences for marketers were almost non-existent. In the old days, we didn’t get to step away from our desks to collaborate with, and learn from, other marketers about best practices for spiral binding, or how to re-define messaging. But then,...