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Digital Marketers are Embracing Human Connections, Paige O’Neill Explains Why
Marketing Content Hub: The Modern Way to Connect Engagement to...
In 2021, Improving Customer Experience Will Remain a Top Priority
FireEye’s Amy McCarthy Shares Her Strategies for Success
How General Mills Saved Nearly $2 Million by Adopting a...
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Featured

  • Customer JourneyFeaturedThe Experts

    Marketing Content Hub: The Modern Way to Connect Engagement to Demand

    by Kelsey Winick January 15, 2021
    by Kelsey Winick January 15, 2021

    When it comes to success in the digital age, content remains king. Regardless of industry, organizations continue to invest in content to connect engagement to demand. But keeping up with…

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  • Customer JourneyFeatured

    Digital Marketers are Embracing Human Connections, Paige O’Neill Explains Why

    by Kelsey Winick January 8, 2021
    by Kelsey Winick January 8, 2021

    Being able to connect with your target audience is vitally important for any organization, but during a pandemic this ability is particularly important for healthcare organizations. Johns Hopkins Medicine was…

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  • Customer JourneyFeatured

    Creativity and Innovation Guides Brands Through Uncertainty

    by Kelsey Winick December 29, 2020
    by Kelsey Winick December 29, 2020

    When met with uncertainty, industry leaders find solutions through creativity and innovation. Out-of-the-box thinking allows for unique problem-solving methods, whether it is dealing with customers or clients. Brands have demonstrated…

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  • FeaturedThe Experts

    Three Perspectives on the Challenges CMOs are Facing During the Pandemic

    by Jenna Sindle December 21, 2020
    by Jenna Sindle December 21, 2020

    CMOs are facing major challenges during the pandemic. From the rapid changes in channels of engagement and ways to connect with customers to vanishing budgets marketing departments have been turned…

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  • Customer JourneyFeatured

    In 2021, Improving Customer Experience Will Remain a Top Priority

    by Kelsey Winick December 17, 2020
    by Kelsey Winick December 17, 2020

    Like so many other professions, marketers had a turbulent 2020. For most, their carefully laid plans were derailed by the COVID-19 pandemic requiring them to pivot and find strategies that…

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  • Customer JourneyFeatured

    How a Moment-to-Moment Approach Improves Customer Experience

    by Kelsey Winick December 11, 2020
    by Kelsey Winick December 11, 2020

    This year saw the rapid acceleration of digital interactions across all sectors of the economy. While marketers were already building programs and investing in solutions to support a digital experience,…

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  • FeaturedThe Experts

    How the Pandemic is Changing Marketing

    by Jenna Sindle November 24, 2020
    by Jenna Sindle November 24, 2020

    CMOs are facing major challenges during the pandemic. From the rapid changes in channels of engagement and ways to connect with customers to vanishing budgets marketing departments have been turned…

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  • Customer JourneyFeatured

    A CMO’s Take: Leading with Your Heart – Insights from Paige O’Neill with Sitecore

    by Kelsey Winick November 24, 2020
    by Kelsey Winick November 24, 2020

    As consumers turn more frequently to digital channels, it has become critical for brands to connect with their customers on a personal level. By leading with your heart, brands are…

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  • Customer JourneyFeatured

    Digital Customer Experience is the Defining Trend of 2020

    by Kelsey Winick November 20, 2020
    by Kelsey Winick November 20, 2020

    So much has changed for retailers this year because of the COVID-19 pandemic. What has made the difference between success and failure in this turbulent time has been the ability…

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  • Customer JourneyFeatured

    How General Mills Saved Nearly $2 Million by Adopting a Digital Asset Management Platform

    by Kelsey Winick November 13, 2020
    by Kelsey Winick November 13, 2020

    This year brands embraced digital experiences in response to the pandemic. While this solved one challenge – of connecting with customers who could no longer shop in-person –  it created…

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