Today marks 39 days until General Data Protection Regulation (GDPR) is instated in the European Union. GDPR aims to protect EU customer data from companies. Every company, regardless of where it is located, that collects data from European customers must comply with these regulations...
This week marked the beginning of the spring season of marketing conferences with Oracle’s Modern Customer Experience in Chicago. Over the course of the three day event, presenters got to the heart of some of the key challenges and changes that marketers are facing...
Over the last year we’ve shared the stories of marketers who are confronting the challenges facing their industries during an unparalleled period of economic and tech-driven disruption. While we’ve touched on the impact of these changes and strategies to thrive in the public sector,...
This week on LinkedIn Strategic’s CEO, Marc Hausman, pondered the question of whether marketers have lost their mojo as they’ve become more focused on analytics-driven campaigns and results. It’s easy to see how this can happen as data provides tangible metrics to link back...
Many articles I’ve read recently about Artificial Intelligence (AI) suggest that marketers should be using AI and those who aren’t are desperately behind. But what exactly is Artificial Intelligence and how can it help marketers deliver value to their organization?
As marketers increasingly depend on the magic of martech, it’s not surprising that the way we operate has changed entirely. We are more data-driven. We are more objective. We employ more “big picture” thinking, all because of the immense perspective that data and technology...
We are quickly approaching a holiday weekend, with Presidents’ Day taking place on this coming Monday. Every year we are prompted to reflect on the immense impact our presidents have had on our society and culture. It’s safe to say that there’s a lot...
The role of the field marketer is ever-changing, but the pace of change is particularly fast in this data-driven era. And for many marketers, being able to keep up with best practices and learn from peers is often a pipe dream as they struggle...
Marketing is the hub for a typical company’s relationship with its customers and prospects – it’s where it all comes together. Marketing assimilates customer feedback, social media conversations, product features, messaging, big data, process, algorithms and technology to develop strategies that reach out to...
Nearly a decade ago when I still worked in corporate marketing, I had an exciting opportunity to join an early-stage account based marketing (ABM) team, though we were called key account marketing at the time. It was an interesting challenge – first of all...
