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Most organizations have been slow to embrace remote work. However, thanks to COVID-19, this process has been expedited. Since the stay-at-home orders were issued 74 percent of CFOs expect that…

The current crisis is changing the way we live, work, and interact. Relying on digital tools to stay connected is now a necessity. Video calls, online grocery orders, and food…

More than ever customers are craving connection with their favorite brands. To capitalize on this need for connection, retailers must personalize content to create an engaging, targeted, and human-centric experience…

Creation, execution, analysis – the lifecycle of a marketer. Marketing teams, especially in recent years, are not only tasked with creating engaging, personalized digital content that produces results but analyzing…

Many aspects of normal life are in a state of flux right and this has created a conundrum for marketers. While there’s a need to keep reaching out to customers…

We’ve said it again and again – a positive customer experience is crucial for a brand’s success. Marketers have been creating personalized content and embracing omnichannel strategies to deliver a…

In the past few weeks, the effects of COVID-19 have not only dominated the news cycle but also impacted both large and small businesses across the nation. Despite the impact…

If you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed in a recent report on personalization by Sitecore. And the…

When you think of today’s top brands, which ones come to mind? Amazon is a likely answer. But what makes the retail behemoth so successful? One huge factor is the…

Every year, the GAIN Conference, a government marketing event that focuses on growth, acceleration, innovation, and networking, awards the top marketers in the government sector with GAINer Awards. These awards…