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Customer experience has always been important, but now, more than ever, marketers are taking a hard look at the way their customers interact with their brands. To explore customer engagement…

Storyteller. When you hear this what comes to mind? Maybe it’s the memory of a grandparent sharing an old tale, or your favorite novel you’ve reread again and again. But,…

Today, the cybersecurity space is more competitive than ever before. With evolving threats and targets, cybersecurity companies are looking to their marketers to help them stand out from the crowd.…

Baby Boomers. We’ve all heard the stereotypes that this generation is never going to retire, but that is no longer true. According to Prezi, 10,000 older workers retire every day…

Grocery robots, Chip and Joanna Gaines, and 16,000 industry leaders – what could this be? The National Retail Federation brings together innovative industry leaders, technology that is disrupting the retail…

Earlier this month, government marketers gathered to discuss the latest trends and pressing pain points in their field at the annual GAIN Conference in Reston, VA. Part of the event…

There are many articles out there — from advice on LinkedIn to academic research on the subject in the  Harvard Business Review — on how to foster a positive and…

Just about a year ago, there were a flurry of articles and think pieces lamenting the demise of the retail sector. The Retail Apocalypse was nigh; beloved brands were toppling…

Our sister publication Modern Marketing Today published an article last week following Incite Group’s Brand Marketing Summit. A key theme of the show that Modern Marketing Today pointed out in…

This week, Incite Group’s Brand Marketing Summit took place in New York City and brought together more than 500 attendees to connect on pressing priorities in the world of branding…