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This month, to mark National Cyber Security Awareness Month (NCSAM), we’re featuring interviews with cybersecurity marketers. Last week we profiled Amy McCarthy, Senior Manager, Federal Marketing at FireEye. This week,…

This month, to mark National Cyber Security Awareness Month (NCSAM), we’re featuring interviews with cybersecurity marketers. Last week we profiled Grace Bergen, SLED Marketing Manager at CrowdStrike. This week, we’d…

Yesterday marked the beginning of National Cyber Security Awareness Month (NCSAM). While it’s the threat hunters and engineers who are the public image of most security companies, behind the scenes…

Connecting engagement to demand is the goal of all sales and marketing organizations and the success of the team is largely dependent on the vision of their leadership. So we…

A recent report from the CMO Council explores how content is empowering marketers during our current turbulent times. However, the report also cautions marketers to be mindful of inauthenticity and…

Most people have a love – hate relationship with social media platforms. The promise of greater connection can often be overshadowed by distraction and noise, even on a professional social…

Marketing innovation is critical for success; any modern marketer would agree. Yet, the influence of the pandemic has prompted many companies to innovate their content and delivery all at the…

The pandemic has derailed many a young person’s plans. From a traditional end of year events to internships and job offers, the traditional summer experiences evaporated for many college students.…

Lately, it seems like we’ve been living at both a snail’s pace and at warp speed as the pandemic continues to reshape our worlds. On the home-front without school, sports,…

One of the first signs that COVID-19 was going seriously upend the world as we knew it was the response of global companies to in-person events. What started out with…