In the B2B marketing realm, nothing can be more frustrating than dealing with a low response rate or inaccurate information...

Don’t be alarmed modern marketers, but there appears to be an epidemic on our hands. Numerous reports and surveys have...

The title of our post, to a large extent, is the opposite of a recently published SocialNewsDaily article entitled, 36%...

The sophisticated, feature rich marketing automation solution from Eloqua helps organizations put in place scalable programs for lead generation and...

Many companies today are using more than just email marketing as a tool to reach and engage with prospects. This...

In an age of declining traditional media, companies are searching for new ways to get their collateral in front of...

One innovative way companies are building an audience and promoting their content is by hosting their own online community. Of...

Thursday marked an important day for Eloqua as the company executed a successful initial public offering (IPO) on the NASDAQ....