Most high value B2B deals require face-to-face meetings to close the deal. In fact, prospects are twice as likely to turn into a customer with an in-person meeting. As a result, many companies started building specialized presentation spaces and experience centers to increase the...
There are multiple new trends and challenges impacting today’s modern marketer. We’re at an inflection point, where traditional marketing tactics and strategies are becoming increasingly less effective, while marketers are conversely being held to a different set of standards and results. Today’s marketers are...
Today’s federal government agencies finally have the opportunity – and funding – to eliminate legacy IT infrastructure and embark on a digital transformation journey that will enable them to deliver on their mission. Whether it’s a civilian agency delivering essential citizen services, like Medicare,...
There are few industries experiencing the disruption of new technologies as keenly as the healthcare industry. An industry that has often eschewed innovation in its operations in favor of innovation in patient treatments and procedures – is now seeing a major sea change and...
So, how’s your SEO? While many organizations invest in paid keyword or Adword campaigns, most skip over organic search engine optimization (SEO) in search of the quick win. However, approaching search engine optimization as a pay to play activity is not the only, or...
Aligning marketing and sales is an imperative for exceptional corporate performance. According to Marketo, when sales and marketing teams are in sync, companies are 67 percent better at closing deals. And according to Infor CRM, companies with strong sales and marketing alignment achieve 20...
Masters of Marketing Automation – A Collection of Insights from Modern Marketers at Eloqua Experience 2012 Corporate marketers face an empowered and informed business buyer. In today’s technology-saturated environment, customers are further along the purchase process than they’ve ever been— without ever having been...
Get Framed: Incorporating Video Content Into a Content Marketing Strategy Marketing experts and thought leaders are continually searching for ways to reach their target audiences effectively, and with the variety of social platforms and mobile devices available to prospects and customers, it is crucial...
Mind the Gap: Bridging the Gap Between Brand Awareness and Generating Sales Successful marketers know that creating and maintaining brand awareness is an important key to marketing success; you can’t drive sales if your prospects have never heard of you. However, establishing awareness is...
Understanding the Content Marketing Landscape: Reflections of a Former Business Journalist Today’s marketers recognize that traditional marketing, advertising and public relations techniques are becoming less and less effective. Enter content marketing. It’s a term all marketers have heard and likely thrown around, but a...
