Category Archives: Sales Enablement

How Sales and Marketing Integration Can Change Your Business

Aligning marketing and sales is an imperative for exceptional corporate performance. According to Marketo, when sales and marketing teams are in sync, companies are 67 percent better at closing deals. And according to Infor CRM, companies with strong sales and marketing alignment achieve 20...



Web2Sales How Marketers Can Inspire Sales Team Action and Accountability

As organizations increase investments in content creation, social media, search and digital communications for lead generation and nurturing, marketers have sought new approaches to motivate sales teams to take action in a timely manner. Most organizations have implemented technologies to help them connect with...


Filling the Sales Funnel Focus on the Top to Raise Your Bottom Line

It is no secret that the performance of a marketing campaign eventually comes down to a sales reps’ ability to have a conversation with a prospective buyer. That’s why B2B organizations invest time and money to train and coach their sales executives on the...