The Experts

Late winter is not just awards season for actors, directors, and sound producers, it’s also time recognize the achievements of the most innovative public sector marketers. Last week MeriTalk announced…

As marketers, we know it can be difficult to connect with the right consumers. A lost sale or a flaw in the customer experience can be a big issue for…

With only two weeks left in 2020, it’s time for marketers to look ahead to the new year. For marketers specializing in the government sector, this is especially important as…

All marketers are faced with the difficult task of connecting to specific targets in a noisy marketplace. Today, consumers are being advertised to constantly – and for those that focus…

Imagine having the best targets for your company and the information on how to engage them at your fingertips? This is becoming possible with boodleAI. While other technologies offer insights…

We recently spoke with Jason Galloway, Marketing Transformation and Technology Practice Lead at KPMG about the Marketing to the Connected Customer report. During this conversation, Galloway, who’s been in the…

Today’s marketers are not only tasked with creating engaging content but connecting that content to sales and broader company goals. This is quite a change from traditional marketing that largely…

With the volume of emails, text messages, and visual ads that consumers receive across multiple platforms not just each day, but each minute of the day, it’s become much harder…

Marketers venture into campaigns with the best of intentions. With goals of solid ROI, increased sales, and brand awareness, it seems like they are striving for the best. But according…

Buzzwords. Marketers need these bits of language to stay trendy – right? Not so much. According to Irene Sandler, Vice President of Corporate Marketing with Cognizant, there are three buzzwords…