Every year, the GAIN Conference, a government marketing event that focuses on growth, acceleration, innovation, and networking, awards the top marketers in the government sector with GAINer Awards. These awards…
This week, millions of Americans suddenly became remote workers, working from home instead of reporting to the office every day by 9am. But for our team at Strategic Communications Group,…
Today’s business leaders are faced with a whole new world of challenges in today’s disruptive economy. These challenges are exacerbated when a growing organization chooses to refocus their business to…
Late winter is not just awards season for actors, directors, and sound producers, it’s also time recognize the achievements of the most innovative public sector marketers. Last week MeriTalk announced…
As marketers, we know it can be difficult to connect with the right consumers. A lost sale or a flaw in the customer experience can be a big issue for…
With only two weeks left in 2020, it’s time for marketers to look ahead to the new year. For marketers specializing in the government sector, this is especially important as…
All marketers are faced with the difficult task of connecting to specific targets in a noisy marketplace. Today, consumers are being advertised to constantly – and for those that focus…
Imagine having the best targets for your company and the information on how to engage them at your fingertips? This is becoming possible with boodleAI. While other technologies offer insights…
We recently spoke with Jason Galloway, Marketing Transformation and Technology Practice Lead at KPMG about the Marketing to the Connected Customer report. During this conversation, Galloway, who’s been in the…
Today’s marketers are not only tasked with creating engaging content but connecting that content to sales and broader company goals. This is quite a change from traditional marketing that largely…