When it comes to success in the digital age, content remains king. Regardless of industry, organizations continue to invest in content to connect engagement to demand. But keeping up with…
The Experts
-
Customer JourneyFeaturedThe Experts
-
FeaturedThe Experts
Three Perspectives on the Challenges CMOs are Facing During the Pandemic
by Jenna Sindleby Jenna SindleCMOs are facing major challenges during the pandemic. From the rapid changes in channels of engagement and ways to connect with customers to vanishing budgets marketing departments have been turned…
-
CMOs are facing major challenges during the pandemic. From the rapid changes in channels of engagement and ways to connect with customers to vanishing budgets marketing departments have been turned…
-
editor's picksFeaturedThe Experts
The New Marketing Playbook: On Hiring Mercenaries and Other Strategies to Thrive in Uncertain Times
by Jenna Sindleby Jenna SindleIt goes without saying that we are living through a period of great uncertainty. The global pandemic and domestic events have conspired to create conditions for organizations for which there…
-
Customer JourneyThe Experts
Innovation Under Pressure: How 2020 Accelerated the Need for Customer Engagement
by Jenna Sindleby Jenna SindleOne of the unexpected outcomes of the pandemic is how it has put innovation under pressure and accelerated digital transformation for the retail sector. As our worlds collectively moved from…
-
FeaturedThe Experts
Qlik’s Courtney Hastings Reflects on How the Pandemic Changed Field Marketing
by Jenna Sindleby Jenna SindleThe COVID-19 pandemic has left no part of our lives unchanged. We caught up with Courtney Hastings, Field Marketing Manager at Qlik to see how the pandemic has changed her…
-
FeaturedThe Experts
The Security Evangelist: Stephen Gates Explores Catalysts for Change in Info Sec Marketing
by Jenna Sindleby Jenna SindleThis month, to mark National Cyber Security Awareness Month (NCSAM), we’re featuring interviews with cybersecurity marketers. Last week we profiled Amy McCarthy, Senior Manager, Federal Marketing at FireEye. This week,…
-
B2B Marketingeditor's picksFeaturedThe Experts
FireEye’s Amy McCarthy Shares Her Strategies for Success
by Jenna Sindleby Jenna SindleThis month, to mark National Cyber Security Awareness Month (NCSAM), we’re featuring interviews with cybersecurity marketers. Last week we profiled Grace Bergen, SLED Marketing Manager at CrowdStrike. This week, we’d…
-
B2B MarketingCustomer Journeyeditor's picksFeaturedThe Experts
CrowdStrike’s Grace Bergen Shares Insights from her Career as a Cybersecurity Marketer
by Jenna Sindleby Jenna SindleYesterday marked the beginning of National Cyber Security Awareness Month (NCSAM). While it’s the threat hunters and engineers who are the public image of most security companies, behind the scenes…
-
Customer JourneyFeaturedThe Experts
NetApp’s Michelle Rudnicki, is Focused on Enabling the Customer Mission
by Jenna Sindleby Jenna SindleConnecting engagement to demand is the goal of all sales and marketing organizations and the success of the team is largely dependent on the vision of their leadership. So we…