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The Experts

  • editor's picksFeaturedThe Experts

    Think There Are No Feds on LinkedIn? Think Again, Says Mark Amtower

    by Jenna Sindle February 19, 2021
    by Jenna Sindle February 19, 2021

    Public Sector marketers can often feel a bit out of the loop when it comes to the ways in which they can connect with their prospects and customers especially when…

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  • Customer JourneyFeaturedThe Experts

    Marketing Content Hub: The Modern Way to Connect Engagement to Demand

    by Kelsey Winick January 15, 2021
    by Kelsey Winick January 15, 2021

    When it comes to success in the digital age, content remains king. Regardless of industry, organizations continue to invest in content to connect engagement to demand. But keeping up with…

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  • FeaturedThe Experts

    Three Perspectives on the Challenges CMOs are Facing During the Pandemic

    by Jenna Sindle December 21, 2020
    by Jenna Sindle December 21, 2020

    CMOs are facing major challenges during the pandemic. From the rapid changes in channels of engagement and ways to connect with customers to vanishing budgets marketing departments have been turned…

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  • FeaturedThe Experts

    How the Pandemic is Changing Marketing

    by Jenna Sindle November 24, 2020
    by Jenna Sindle November 24, 2020

    CMOs are facing major challenges during the pandemic. From the rapid changes in channels of engagement and ways to connect with customers to vanishing budgets marketing departments have been turned…

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  • editor's picksFeaturedThe Experts

    The New Marketing Playbook: On Hiring Mercenaries and Other Strategies to Thrive in Uncertain Times

    by Jenna Sindle November 6, 2020
    by Jenna Sindle November 6, 2020

    It goes without saying that we are living through a period of great uncertainty. The global pandemic and domestic events have conspired to create conditions for organizations for which there…

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  • Customer JourneyThe Experts

    Innovation Under Pressure: How 2020 Accelerated the Need for Customer Engagement

    by Jenna Sindle October 30, 2020
    by Jenna Sindle October 30, 2020

    One of the unexpected outcomes of the pandemic is how it has put innovation under pressure and accelerated digital transformation for the retail sector. As our worlds collectively moved from…

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  • FeaturedThe Experts

    Qlik’s Courtney Hastings Reflects on How the Pandemic Changed Field Marketing

    by Jenna Sindle October 23, 2020
    by Jenna Sindle October 23, 2020

    The COVID-19 pandemic has left no part of our lives unchanged. We caught up with Courtney Hastings, Field Marketing Manager at Qlik to see how the pandemic has changed her…

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  • FeaturedThe Experts

    The Security Evangelist: Stephen Gates Explores Catalysts for Change in Info Sec Marketing

    by Jenna Sindle October 16, 2020
    by Jenna Sindle October 16, 2020

    This month, to mark National Cyber Security Awareness Month (NCSAM), we’re featuring interviews with cybersecurity marketers. Last week we profiled Amy McCarthy, Senior Manager, Federal Marketing at FireEye. This week,…

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  • B2B Marketingeditor's picksFeaturedThe Experts

    FireEye’s Amy McCarthy Shares Her Strategies for Success

    by Jenna Sindle October 9, 2020
    by Jenna Sindle October 9, 2020

    This month, to mark National Cyber Security Awareness Month (NCSAM), we’re featuring interviews with cybersecurity marketers. Last week we profiled Grace Bergen, SLED Marketing Manager at CrowdStrike. This week, we’d…

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  • B2B MarketingCustomer Journeyeditor's picksFeaturedThe Experts

    CrowdStrike’s Grace Bergen Shares Insights from her Career as a Cybersecurity Marketer

    by Jenna Sindle October 2, 2020
    by Jenna Sindle October 2, 2020

    Yesterday marked the beginning of National Cyber Security Awareness Month (NCSAM). While it’s the threat hunters and engineers who are the public image of most security companies, behind the scenes…

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