There’s a lot of pressure on marketers today, but perhaps nowhere is this pressure felt more keenly than in demand generation marketing. From an explosion in
Each year Chief Marketing Officers (CMO) face a new set of challenges and opportunities. From responding to ever-evolving client behavior, to adapting to new technologies, and translating changes within the business into valuable
The wellness industry has become one of the most dynamic sectors in the marketplace, but growth has created challenges as well as opportunities. The more crowded the
For decades, PR was seen as a discipline focused on securing media coverage and shaping public perception through traditional channels. That definition no longer holds. The scope of influence
The importance of giving back to build stronger communities has never been more important. This is particularly true in Northern Virginia, Marland and the District
As the owner and operator of a digital media company that works for business-to-business and public sector marketers, I exist in a world of innovation.
Marketing budgets are going up but expectations are flat. That’s one of the more surprising takeaways from 10Fold’s latest research into 2025 marketing spending trends
Programmatic advertising — where algorithms dictate everything, real-time bidding is the norm, and acronyms sound like they’re straight out of a secret government operation: DSPs,
Inspiring the teams we lead, the organizations we work for, or even ourselves in our daily lives to new heights can be difficult at the
Transitioning from a role primarily focused on social media marketing—whether it involved filming TikTok videos or managing influencer contracts—to a role that now emphasizes editorial
