Finally – you’ve been promoted to Chief Marketing Officer. All those Tweets, campaign plans, and story pitches have paid off and now you’re in charge. Before you relish in the…

According to new research from the CMO Council and Deloitte sheds light on the changing role of the CMO from chief brand build and storyteller to chief growth officer.  But…

This week on LinkedIn Strategic’s CEO, Marc Hausman, pondered the question of whether marketers have lost their mojo as they’ve become more focused on analytics-driven campaigns and results. It’s easy…

As business-to-business (B2B) marketers, we know that content is king. Every aspect of our job is about delivering engaging content that captures our audience’s attention. Yet, when you are developing…

Consolidation in the retail sector shows no signs of slowing, all in the name of a more impressive customer experience. Earlier this year we saw Amazon’s massive purchase of Whole…

With the proliferation of mobile technologies and online access over the last decade, understanding how to reach customers through their various screens has become a priority for marketers. Because engaging…

Day two of Inbound 2016 is winding down with a dive into podcasting. Over the past couple of days, Inbound speakers have been urging marketers to vary their content formats,…

The keynotes have just kicked off at SiriusDecisions 2016. Food network star, Marcus Samuelsson, took the stage to discuss the importance of teamwork and the creative process. [View the story…

Join us tomorrow through April 27th for up-to-the-minute coverage of Oracle’s Modern Marketing Experience. This year’s event is held in Las Vegas and promises to draw thousands of attendees to…

Yesterday’s Salesforce World Tour brought nearly 3,000 attendees to the Walter E. Washington convention center in Washington D.C. The event kicked off at 8:30am in the Cloud Expo, where live…