This week on LinkedIn Strategic’s CEO, Marc Hausman, pondered the question of whether marketers have lost their mojo as they’ve become more focused on analytics-driven campaigns and results. It’s easy to see how this can happen as data provides tangible metrics to link back...
As business-to-business (B2B) marketers, we know that content is king. Every aspect of our job is about delivering engaging content that captures our audience’s attention. Yet, when you are developing for a B2B or B2G audience with IT as a focal point, engaging content...
With the proliferation of mobile technologies and online access over the last decade, understanding how to reach customers through their various screens has become a priority for marketers. Because engaging a customer through an online portal is more like a dialogue, the process for...
Day two of Inbound 2016 is winding down with a dive into podcasting. Over the past couple of days, Inbound speakers have been urging marketers to vary their content formats, particularly with video. But video can be difficult to get off the ground for...
The keynotes have just kicked off at SiriusDecisions 2016. Food network star, Marcus Samuelsson, took the stage to discuss the importance of teamwork and the creative process. [View the story “Potential Pitfalls of Account-Based Marketing” on Storify] Join us tomorrow for more coverage of...
Join us tomorrow through April 27th for up-to-the-minute coverage of Oracle’s Modern Marketing Experience. This year’s event is held in Las Vegas and promises to draw thousands of attendees to hear the latest from the industry’s top marketing and tech experts. There are exciting...
Yesterday’s Salesforce World Tour brought nearly 3,000 attendees to the Walter E. Washington convention center in Washington D.C. The event kicked off at 8:30am in the Cloud Expo, where live demos and product demonstrations continued throughout the day, and mid-morning featured an inspirational keynote...
Exclusive interview with Andre Yee of Triblio Successful content marketing is a mixture of art and science. The industry greats are wonderful storytellers, but they must also balance their artistic nature with a more analytical one. Andre Yee, CEO of Triblio, shares tips on...
