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  • B2B MarketingUncategorized

    Connecting with Customers in the Time of COVID-19

    by Jenna Sindle March 18, 2020
    by Jenna Sindle March 18, 2020

    It’s no longer hyperbole to say we’re living through unprecedented times; from the mass cancelations of conferences to mandated telework life, COVID-19 has completely upended business – and life –…

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  • Uncategorized

    Make an Impact with This Gartner First 100 Day Guide for CMO’s

    by Jackie Davis November 9, 2018
    by Jackie Davis November 9, 2018

    Finally – you’ve been promoted to Chief Marketing Officer. All those Tweets, campaign plans, and story pitches have paid off and now you’re in charge. Before you relish in the…

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  • Uncategorized

    From Chief Storyteller to Chief Growth Officer, the Changing Role of the CMO

    by Jenna Sindle September 19, 2018
    by Jenna Sindle September 19, 2018

    According to new research from the CMO Council and Deloitte sheds light on the changing role of the CMO from chief brand build and storyteller to chief growth officer.  But…

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  • FeaturedUncategorized

    Making Marketing Magic: 3 Tips and 3 Videos

    by Jenna Sindle March 23, 2018
    by Jenna Sindle March 23, 2018

    This week on LinkedIn Strategic’s CEO, Marc Hausman, pondered the question of whether marketers have lost their mojo as they’ve become more focused on analytics-driven campaigns and results. It’s easy…

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  • Uncategorized

    Lessons in Content Writing from Shonda Rhimes and Can’t Miss Thursday Night TV

    by Shany Seawright September 25, 2017
    by Shany Seawright September 25, 2017

    As business-to-business (B2B) marketers, we know that content is king. Every aspect of our job is about delivering engaging content that captures our audience’s attention. Yet, when you are developing…

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  • Uncategorized

    Target Steps Up Their Delivery Game with Grand Junction Acquisition

    by Jenna Sindle August 18, 2017
    by Jenna Sindle August 18, 2017

    Consolidation in the retail sector shows no signs of slowing, all in the name of a more impressive customer experience. Earlier this year we saw Amazon’s massive purchase of Whole…

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  • FeaturedTech TalkUncategorized

    Consumers are More Receptive to Video Ads than You Might Think

    by Chelsea Barone August 15, 2017
    by Chelsea Barone August 15, 2017

    With the proliferation of mobile technologies and online access over the last decade, understanding how to reach customers through their various screens has become a priority for marketers. Because engaging…

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  • EventsUncategorized

    Power Your Podcasts with These Inbound 2016 Tips

    by Jenna Sindle November 10, 2016
    by Jenna Sindle November 10, 2016

    Day two of Inbound 2016 is winding down with a dive into podcasting. Over the past couple of days, Inbound speakers have been urging marketers to vary their content formats,…

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    Looking Forward to Dreamforce 2016

    by Jenna Sindle September 29, 2016
    by Jenna Sindle September 29, 2016

    Join us October 4th-7th for up-to-the-minute coverage of Dreamforce 2016. This year’s sold-out event is held in San Francisco and will draw thousands of attendees to hear the latest from…

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  • Uncategorized

    Content that Converts: Tips and Tricks from MozCon

    by Jenna Sindle September 13, 2016
    by Jenna Sindle September 13, 2016

    Joanna Weibe, creator of Copy Hackers, just took the MozCon stage to talk high-converting content. Safe emails, dull landing pages and uninspired articles won’t get you anywhere. You have to…

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