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Finally – you’ve been promoted to Chief Marketing Officer. All those Tweets, campaign plans, and story pitches have paid off and now you’re in charge. Before you relish in the…

According to new research from the CMO Council and Deloitte sheds light on the changing role of the CMO from chief brand build and storyteller to chief growth officer.  But…

This week on LinkedIn Strategic’s CEO, Marc Hausman, pondered the question of whether marketers have lost their mojo as they’ve become more focused on analytics-driven campaigns and results. It’s easy…

As business-to-business (B2B) marketers, we know that content is king. Every aspect of our job is about delivering engaging content that captures our audience’s attention. Yet, when you are developing…

Consolidation in the retail sector shows no signs of slowing, all in the name of a more impressive customer experience. Earlier this year we saw Amazon’s massive purchase of Whole…

With the proliferation of mobile technologies and online access over the last decade, understanding how to reach customers through their various screens has become a priority for marketers. Because engaging…

Day two of Inbound 2016 is winding down with a dive into podcasting. Over the past couple of days, Inbound speakers have been urging marketers to vary their content formats,…

Join us October 4th-7th for up-to-the-minute coverage of Dreamforce 2016. This year’s sold-out event is held in San Francisco and will draw thousands of attendees to hear the latest from…

Joanna Weibe, creator of Copy Hackers, just took the MozCon stage to talk high-converting content. Safe emails, dull landing pages and uninspired articles won’t get you anywhere. You have to…

Are you a business-to-government marketer looking to kickstart your 2017 planning? Join us September 22nd-23rd for up-to-the-minute coverage of GAIN 2016. One of the only events of its kind, GAIN…