Category Archives: Web2Sales

PR and Play-Doh: Two Stories of Reinvention

At the conclusion of our kick-off meeting earlier this month the Chief Marketing Officer (CMO) at a global, multi-billion dollar professional services company looked at me and said, “You know, Marc.  I am impressed with how you have reinvented your business.  This is an...


Crafting Content For Your Web2Sales Program

When crafting content for your Web2Sales program, try subscribing to the 3 E’s as a general rule: it needs to engage, educate, and when appropriate, entertain. Give people a reason to read your content. Don’t focus on how great your company or service may...


Sales and Marketing Teams Join Forces With Web2Sales

Integration is no longer a concept for sales and marketing teams, it’s a requirement. A lack of communication and accountability between these two departments leads to missed opportunities and lost revenue. Below, Shany Seawright, managing director and partner at Strategic Communications Group, shares some...


Talking Web2Sales

Corporate marketers are invested in the Web, content creation, search engine optimization, social media engagement, digital communications, analytics and CRM. Yet, an alignment with sales outcomes and the resulting ROI remains elusive. Is Web2Sales the answer? Have marketers defined a new methodology that will...


3 Tips to Find Marketing Nirvana

Ah, Nirvana – a perfect state or an idyllic place. For marketers, it’s hard to find. The C-suite is looking for measurable, scalable value. Yet, according to a study by Forrester Research, 50 percent of B2B marketing executives find it difficult to attribute marketing...


Web2Sales Explained

Corporate marketers are invested in the Web, content creation, search engine optimization, social media engagement, digital communications, analytics and CRM. Yet, an alignment with sales outcomes and the resulting ROI remains elusive. The C-suite is looking for measurable, scalable value. And now there is...


Taking Web2Sales From Concept to Reality

While brand awareness is certainly important in the marketing world today, the C-suite is looking for measurable, scalable value. There’s a way to deliver that value: Web2Sales. By leveraging your social media participation, search engine optimization and digital communications, you can use content and...


The Ultimate Guide to Tracking ROI

As a corporate or field marketer, your importance to the ongoing success and vitality of the business continues to grow. Yet, we all know the C-suite demands scalable value. In a time when only 21 percent of marketers say they are successfully tracking ROI,...


Web2Sales: Hot Marketing Trend or Unfulfilled Hype?

Corporate marketers are invested in the Web, content creation, search engine optimization, social media engagement, digital communications, analytics and CRM. Yet, an alignment with sales outcomes and the resulting ROI remains elusive. Is Web2Sales the answer? Have marketers defined a new methodology that will...


Talking Web2Sales at the 2015 Mid-Atlantic Marketing Summit

Tomorrow’s Mid-Atlantic Marketing Summit is set to bring hundreds of modern marketers together to discuss the latest trends and best practices in the industry. What makes the event so unique is its diversity, with speakers and attendees ranging from the private, public and non-profits...