There is a cliché in marketing that “sales is where good leads go to die”. Does it have to be that way though?

It’s no secret that modern marketers often struggle to understand the needs and priorities of sales teams. Inevitably, this disconnect creates frustration and dissatisfaction across the organization.

But the bottom line is that, according to Marketo, when sales and marketing teams are in sync, companies are 67 percent better at closing deals. The foundation of collaboration is open, honest and frequent communication. That shouldn’t be so hard to achieve, right?

At Strategic Communications Group (Strategic), we are here to help you gain more insight into the thought process and requirements of top-level sales executives.

Join us for Confessions of a Sales Leader: What I Expect From Today’s Modern Marketer, where Kurt Gastrock, Senior Vice President of Enterprise Sales at Neustar (NYSE: NSR), will offer exclusive insight into what today’s sales leaders expect from their marketing organization.

This 30-minute online event is set to take place on Wednesday, February 25th at 11:00 am and will be hosted by Strategic founder and CEO, Marc Hausman.

Register today!

What you’ll learn:

  • Gain insight into what today’s sales leaders expect from modern marketers
  • Understand the benefits of marketing and sales alignment
  • Explore recent shifts in marketing and sales team perspectives and what it means for the future

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