Joanna Weibe, creator of Copy Hackers, just took the MozCon stage to talk high-converting content. Safe emails, dull landing pages and uninspired articles won’t get you anywhere. You have to break out of the mold to get your customers and prospects to engage with your content.

Catch some of Weibe’s advice below along with 3 tips for creating high-converting copy, courtesy of Erica Pierson.