creativity and innovation

Creativity and Innovation Guides Brands Through Uncertainty

by Kelsey Winick

When met with uncertainty, industry leaders find solutions through creativity and innovation. Out-of-the-box thinking allows for unique problem-solving methods, whether it is dealing with customers or clients. Brands have demonstrated innovative marketing tactics over the past year due to the COVID-19 pandemic.

Marketing to State and Local Government – Best Practices and Strategies That Work

Karen Borosky, NetApp’s Senior Field Marketing Manager for State and Local Government and Education commented that state and local governments “really are leaning more and more on technology experts to help them figure out how to be more efficient and impactful, particularly as citizens are looking for more services and better services.”

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Tackling the Tricky World of B2G Marketing With a Creative Content Marketing Strategy

Allan Rubin, CMO at ORock Technologies, Inc., believes that content marketing is the key to business to government (B2G) marketing. With this type of marketing, organizations are able to meet the specific parameters and messages that are required by using creativity and innovation. This differentiator will help in compliance issues, leadership changes, and through high levels of scrutiny.

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CMO Insights: Where Do Brands Go From Here With Paige O’Neill of Sitecore

In an interview with Paige O’Neill, Sitecore’s CMO, she discussed the impact that the COVID-19 pandemic has had on the ways that brands connect with customers. One dramatic shift has been the way that customers now rely on digital features rather than going in-person to brick-and-mortar storefronts.

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