According to research, about 80 percent of companies in the B2B industry have stated that the brand purpose has become incredibly important for acquiring new customers. Additionally, one of the biggest priorities that companies in this industry have, is meeting the challenges of the various changing purchasing behaviors of the customers. Here are six smart customer acquisition strategies.
Nearly 60 percent of companies in the B2B industry have stated that video content is the most effective and helpful way of showing new products or services to potential customers. In fact, plenty of companies tend to use video content to solve different problems that the customers have, as well as help customers better understand the specific problem they have that the companies might solve with their solutions.
With the increase in podcast listenership from people all over the US, many companies have started investing in podcast advertising. In fact, podcast advertising is expected to continue to increase at yearly double-digit rates, and reach $3 billion in the next four years, according to research.
According to the latest industry reports, the professional social media platform LinkedIn has surpassed 800 million active members. The number of sessions has also increased by over 20 percent, as well as the platform’s revenue, which has been increasing by over 30 percent year-over-year. The people using LinkedIn on a daily basis tend to be highly engaged with the content they enjoy or come across, which makes the platform a great channel where companies can advertise and market to their target audiences.
About 90 percent of companies in the B2B industry have reported that they are planning on sticking with the various changes that they first started implementing when the pandemic started. These ongoing practices are seen as a lot more effective by several companies, especially hybrid selling, compared to the methods and strategies that the same companies had been using before the pandemic started.
According to many companies in the B2B industry, the businesses that have worked with other people, such as creators or influencers, have noted a significant increase in performance in their promotional campaigns. In fact, most companies that have partnered or collaborated with influencers and creators have noted that the best performing campaigns were the ones where businesses partnered with people that aligned with the same or similar values to the company’s own.
Lastly, the best performing marketing and advertising campaigns are the ones that are informed by data and insights. When it comes to companies in the B2B industry, over 50 percent have reported using intent data from their customers to create better-targeted content for their advertising campaigns.
The author, Matt Caiola is Co-CEO of 5WPR, a leading PR firm.