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Home The Experts

Data Does a Marketer Good: Q&A with Jason Allen of GameStop

by Jenna Sindle
December 6, 2013
in The Experts
Reading Time: 1 min read
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Jason Allen, VP-Multi-Channel at video game retailer GameStop, describes the role data has played in the company. After implementing a loyalty program in 2010 — now 25 million consumers strong — GameStop realized that even if customers weren’t buying on the company website, they were researching products and then buying in-store within 72 hours. It transformed how GameStop uses its website. View the interview with Allen to find out more.

This article originally appeared on Digital Marketing Remix.

 

Tags: big datadata analyticsgamestopmarketing analyticsmodern marketingretail analytics
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