Demand Success 2014: What to Expect, and How to Get the Most Out of the Experience

by Jenna Sindle

Exclusive Q&A with Hunter Marth of Vocus

Hold on to your hats, marketers! Demand Success 2014 begins in just 2 days, and a whirlwind of amazing speakers and networking opportunities is heading your way. In today’s Q&A, Vocus’ senior events manager, Hunter Marth, goes into detail on what attendees can expect at the conference:

Tell me a little about your role at Vocus.

My role at Vocus is twofold – I’m the senior events manager, as well as the director of our Demand Success Conference. As Vocus’ senior events manager, Vocus’ tradeshows (12+ annually), sponsorships (15+ annually), partnerships, and strategic marketing events all fall under my team. I’m tasked with crafting Vocus’ strategic plan for these activities – defining the goal, executing the strategy, and measuring the results. To make this programming come to life, I partner with several internal teams, such as our Creative Services group who design branded elements for events. An important part of my work is to always know the next great event, conference or opportunity for Vocus. That’s critical in our efforts to build brand awareness, drive sales, and impact the bottom line.

As director of Demand Success, I oversee Vocus’ annual conference of 800+ marketing and PR professionals. My responsibilities include managing the event’s marketing strategy to help drive awareness and registration, vendor logistics and coordination, assistance with content strategy, and all the little details in between!

 Can you give a brief overview of Demand Success 2014 and what attendees can expect to gain?

Demand Success is entering its 14th year in 2014! It’s the largest marketing and PR conference in the Mid-Atlantic, opening its doors to the public last year after its tenure as a users conference. This year, we’re featuring some of the best minds in the business, including Randi Zuckerberg, former Facebook marketing lead and author of “Dot Complicated,” Avinash Kaushik, Google’s digital marketing evangelist, Adrian Grenier, star of “Entourage” and co-founder of SHFT, and Judy Smith, renowned crisis communicator and inspiration for the TV series “Scandal”. Other sessions will show you how to turn branded content into highly visual, shareable pieces, deploy innovative online strategies, build brands, and measure efforts to produce more leads and ROI. From native advertising and social video to branding and marketing automation, we’ve got you covered.

 What can attendees do on their end to ensure they get the most out of the event?

  1. Registering is the first step to success!
  2. Take advantage of all of the networking opportunities at Demand Success. Beyond the conference being an environment rich with industry peers, we’ve designed specific opportunities for networking. These include the Welcome Reception on Wednesday evening, Demand Success on the Potomac, a festive and fun environment to network with peers over cocktails, hors d’vours, and the sounds of America’s greatest Yacht Rock tunes on Thursday night, and the networking breakfast on Friday where attendees will be seated by industry.
  3. Download the Demand Success mobile app, Demand14. Attendees can find the most up-to-date schedules, locations and networking opportunities, as well as connect with other Demand Success attendees.
  4. Join the conversation! Tweet using #Demand14 to join the social buzz around Demand Success.

Are there any particular speakers or sessions you are personally looking forward to?

I am a huge fan of ABC’s “Scandal,” so I cannot wait to hear Judy Smith, the inspiration behind the show’s main character. I am intrigued by the clients and cases she has dutifully been able to manage and cannot wait to hear insight from her.

Can you elaborate on the “Ignite Talk” portion of Demand Success 2014?

Over 150 submissions were received to take part in this unique opportunity. Nine thought leaders were selected to share their personal and professional passions, using 20 slides that will auto-advance every 15 seconds for a total of just five minutes per presentation.