There are multiple new trends and challenges impacting today’s modern marketer. We’re at an inflection point, where traditional marketing tactics and strategies are becoming increasingly less effective, while marketers are conversely being held to a different set of standards and results.
Today’s marketers are expected to do more than just generate brand awareness and thought leadership. They’re being expected to move the needle for their sales departments. The C-suite is looking for the marketing department and senior marketers to put strategies in place that generate leads and help move those leads through the sales pipeline. They’re being expected to engage with customers and prospects, and then connect that engagement to demand.
This new situation has marketers turning to a new generation of technologies that can help them automate processes, gain valuable insights from data to guide decision making and engage their prospects and customers via new forums and mediums.
But which of these technologies are of the greatest interest to the modern marketer? What trends are driving their interest and focus? The Modern Marketing Today (MMT) editorial team looked at our analytics – pouring over the numbers from the first quarter of 2018 – to find the answers. Fill out the form below to download the Q1 2018 Marketing Focus Report and find out what we discovered.