The channels that companies employ to target, message and interact with key constituents have shifted online. As a result, corporate communications and public relations professionals at global and mid-market brands have moved rapidly to embrace a more dynamic, social and search-oriented content environment.
What best practices have communicators developed to maintain the relevance of their content? How are near and long-term success metrics defined? And how is ROI measured?
Check out the webinar replay below featuring Fernando Vivanco, Senior Director of Corporate Communications at Medtronic, to hear answers to these questions and more.