Getting solid marketing qualified leads that will pass muster and become sales qualified leads is the most frequent pain point most marketers experience. In this day and age where everyone is more savvy about the value of our personal information and jaded by the number of times they’re asked to share their email addresses to access anything, it’s really difficult to get prospects to raise their hands and begin their journey through the marketing funnel. Add to this the lack of in-person shows for the last 18 months and it’s understandable that marketers are feeling this pain point even more acutely.
“The thing that I’m seeing this 2021, especially, is that BDR outbound teams are running into a buzzsaw. It’s hard. Making cold calls is hard. Sending emails generally get stopped in spam, LinkedIn is starting to get overcrowded. What do you do?Chad Burmeister
Recently Chad Burmeister, CEO and co-founder of Scalex.ai hosted Strategic Communications Group’s CEO, Marc Hausman, on the “Artificial Intelligence for Sales” podcast to discuss how marketers can use analytics to identify prospects and jump start their demand generation programs. From capturing the attention of your prospect, to the value of authenticity, and using content and analytics to learn more about your prospects, it’s a faced paced and timely discussion that highlighted some valuable best practices for today’s marketer.
Ready to find those leads? You can find the podcast and the complete transcript here.