Exhibiting at an event requires a significant investment of both money and time. This includes considering everything from the appearance of your exhibition booth to how you’ll sell to customers. 
 
With everyone working hard to make your event successful, the last thing you want is a lackluster booth display that fails to capture the attendees’ attention. And the surefire way to do this is an outstanding booth design that entices guests to linger and discover what you have in store for them. 
 
Why is it Important for Booth Design to Attract Attention at Events or Trade Shows? 
 
According to the Trade Show Network Marketing Group “92 percent of tradeshow attendees visit to see and learn about new products and services.” As a result, you’ll need to exceed your attendees’ expectations at the expo. 
 
That said, trade show displays must stand out for the following reasons: 
 
• Draws attention to your brand in a crowded event or trade show. 
• Increases chances of generating leads and sales. 
• Creates a positive first impression and builds brand recognition. 
• Effectively communicates your brand’s message and values. 
• Enhances the attendee experience and makes your booth more memorable. 
 
Four Key Tactics to Use When Designing Your One-of-a-Kind Trade Show Booth 
 
Before establishing relationships with attendees, you must attract them to your booth. We know it can be hard to stand out from the competition in the crowded sea of multiple displays. 
 
Considering the effectiveness of the tried and tested methods, it is recommended that you use some of them to successfully captivate a wider audience. 
 
1. Incorporate Vibrant and Eye-Catching Colors Along with Lighting Techniques 
 
A limited color palette can confuse and overwhelm the attendees. That’s why a solid rule of thumb for choosing colors to make your trade show exhibit stand out is to start with three colors and follow the 60 percent – 30 percent – 10 percent design rule. Another effective method is to experiment with the lighting – use slow fades to attract attention to important locations in your exhibit. But avoid using too many color-changing lights in multiple locations or making your booth excessively colorful. You must try to keep the attendees’ attention rather than distract them. 
 
2. Maintain Consistent Branding Throughout the Design 
 
When people decide which product to buy, it’s usually because a certain brand is stuck with them. A brand’s logo, colors, and story are all important factors in brand awareness and loyalty. For this reason, you want your brand to be consistent across all channels so prospective clients and consumers remember your firm when making a sales decision. 
 
3. Map Out the Area to Create a Comfortable Space 
 
Your booth’s interior design must have enough space for attendees to look about. Participating in a trade show aims to network, inform guests about your company, and obtain a return on your investment. 
 
Also, consider renting or buying a table and chairs for visitors at the exhibition to rest during meetings and presentations, as they will be on their feet for an extended period. 
 
4. Bring in Engaging Technology for an Exciting Booth Experience 
 
When used correctly, technology can take your exhibit to the next level. You can set up monitors around your exhibition and play a video of your product or service demo. 
 
A touchscreen monitor or tablet also helps prospects browse your products or services. Businesses can create a memorable experience by using VR/AR technology to make information more dynamic, educational, and engaging. 
 
This adds an exciting element to your booth and offers a true sense of how your company can assist attendees. 
 
You can get people talking about your business by showcasing your brand’s ingenuity with a cleverly designed trade show exhibit. A little imagination and strategic planning help engage your target audience and spark buzz about your company. 
 
The author, Connor Bartholomew, is CEO of Trade Show Display Depot, a factory-direct seller and manufacturer of trade show displays, tabletop displays, floor displays, and fixtures.