Gazing into the Crystal Ball: What to Expect at Eloqua Experience 2012 – Part 2

by Jenna Sindle

In today’s special Friday edition post, we’re wrapping up our two-part series on what Eloqua Experience 2012 conference participants can expect at this year’s upcoming user conference in November. (If you missed part one of the series, you can check it out here.)

Since we here at All About Experience appear to lack clairvoyant capabilities to predict the future, we’re taking a look at some of the other content marketing conferences that have recently taken place around the country to make our predictions.

Held earlier this month was Content Marketing Insitute’s (CMI) second annual Content Marketing World 2012 in Columbus, Ohio. According to reports, the conference doubled in attendance from last year’s conference—a sure sign that content marketing is on the rise.

Editors from BtoB Magazinewere in attendance and came away with some impressive statistics based on a study of 2,400 marketers completed by CMI. The most surprising statistic was that only 36% of marketers believe their content marketing is effective—proof that forums like the upcoming Eloqua Experience user conference are very much needed.

Eloqua's VP of Content Marketing, Joe Chernov

The speakers on tap at Content Marketing World were equally as impressive as those at Hubspot’s conference. In fact, there was even a panel discussion moderated by none other than Eloqua’s VP of Content Marketing, Joe Chernov.

One conference attendee responded with a recap of the event titled, “11 Eyebrow-Raising Moments from Content Marketing World”. A few of the more interesting conclusions included a plug for print media, the realization that e-mail is social media’s “secret weapon”, and the fact that not everyone is onboard yet with social media.

The most recent event to wrap up was Salesforce.com’s Dreamforce 2012. With attendance around 72,000, this year’s conference claims to be the largest yet of its kind.

According to a recent article in SocialMediaToday, this year’s conference gave attendees a chance to preview new product offerings as well as gain insight on other platform enhancements and upgraded features.

Conference attendees also had the opportunity to hear from Salesforce.com’s CEO, Marc Benioff. One of the key takeaways from Benioff’s presentation was that “CEOs believe that social has become one of the top ways to engage customers, mainly at the expense of traditional approaches.”

One of the most surprising and entertaining guest appearances according to CRMBuyer was a special performance by MC Hammer “singing a modified version of two of his hits with Salesforce-centric lyrics.”

Overall, Eloqua Experience attendees can expect to gleam many jewels of wisdom from their participation in the conference. Attendees will have the opportunity to sit at the feet of some of the most experienced and successful content marketers and gain invaluable insight into content marketing, a medium that is exponentially growing year after year.

We expect that conference participants will also be privy to information on the growth and direction of Eloqua in the future. It is likely that any new product updates or new offerings will also be presented, most likely with demos.

Additionally, if the previous conferences have taught us anything, there will also be a healthy dose of fun. As we’ve heard repeatedly from Eloqua employees, the Markie Awards Ceremony continues to be one of the most anticipated times of the conference, promising to be full of fun and laughter.