Gazing into the Crystal Ball: What to Expect at Eloqua Experience 2012

by Jenna Sindle

As the countdown to Eloqua Experience 2012 ticks on, attendees may become increasingly curious about what to expect from the upcoming user conference. Since we here at “All About Experience” seem to have misplaced our crystal ball, we decided to take a look at some of the other content marketing conferences that have taken place recently throughout the country in an effort to offer some insight on what to expect at the highly anticipated Eloqua user conference in November.

First up was Hubspot’s Inbound Conference, held this past August in Boston, Massachusetts. The conference managed to attract approximately 2,800 attendees despite being held during a week notorious for last minute vacations and back-to-school preparations.

The conference boasted several impressive and well-known keynote speakers including David Meerman Scott, Rand Fishkin, Susan Cain, and Gary Vaynerchuk. Each of the speakers provided attendees with insights on inbound marketing strategies ranging from conceptual to technique-based.

A writer for The Boston Globe attended the conference and had the opportunity to speak with Hubspot CEO Brian Halligan. The summary of their chat offered some great insights as to the direction of the company as well as the future of the marketing automation industry.

For more in-depth reading of Hubspot’s Inbound Conference, check out these recaps from Marketing Automation Times and WAM Enterprises.

And since Hubspot knows that marketers aren’t all serious business, they provided attendees with a special appearance by 80s pop queen, Cyndi Lauper!

So what can we learn from Hubspot’s Inbound Conference? Along with being a prime opportunity to network with other potential customers and partners, conference attendees can expect to gain insight and wisdom on content marketing strategies from industry professionals to ensure success in their social media and marketing programs. Participants can also expect a healthy dose of fun for a well-rounded conference experience.

Be sure to check back with us tomorrow as we conclude our two-part series with a recap of Content Marketing Institute’s Content Marketing World 2012 and Salesforce.com’s Dreamforce 2012.