Today is the third and final day of MozCon and the sessions just kicked off with Kindra Hall speaking on the art of storytelling.
Anyone can write an article or create a video, but it takes a great marketer to turn content into compelling stories that prompt audiences to act.
Below are some insights from Hall’s session.
Ryan Schradin, Director at Strategic Communications Group, has also shared some of his tips for taking good content to a great story.
Check back in later for more from the final day at MozCon. And join the discussion in our LinkedIn Group.