We’re in a bit of a podcast groove at present on Modern Marketing Today. Last week we featured Strategic Communication Group’s (Strategic) CEO, Marc Hausman’s recent conversation with Scale.ai’s CEO Chad Burmeister on the quest for leads, in two weeks, we’ll be featuring a contributed article from Ginni Saraswati on how to create a successful business podcast, and this week we’re sharing this article – ‘The One with the Government Huddle Podcast Host.’
‘The Government Huddle’ podcast, hosted by Brian Chidester, has quickly become a firm favorite of public sector marketers for its ability to drill down into the unique challenges faced by this unique group of marketers. Chidester has focused on bringing government marketing leaders and public sector CIOs on his show to discuss their priorities and experiences navigating this period of digital transformation for government agencies. In a recent episode he interviewed Strategic’s CEO, Marc Hausman on the key pillars of public sector thought leadership campaigns that will enable government marketers to connect with their prospects at a time when buyers are more educated and have more resources at their finger tips than ever before.
Take a listen and learn why it’s important that marketers put thought leadership, and other content marketing strategies, to work and how they help create successful agency based marketing campaigns that deliver results.