Tune into these podcasts with industry experts for some holiday listening. Their topics cover thought leadership, creating a successful B2B podcast, and a guide for field marketers.

The One with the Government Huddle Podcast Host

On this episode of ‘The Government Huddle’ podcast, hosted by Brian Chidester, Marc Hausman, Strategic’s CEO, was interviewed on why marketers need to embrace thought leadership and other content marketing strategies to create successful agency-based marketing campaigns that deliver results.

Listen to the podcast here.

Creating a Successful B2B Podcast: Ginni Saraswati Shares Three Tips

Ginni Saraswati is the owner and founder of Ginni Media, a podcast and content production company based in New York. Saraswati comments on the power of podcasts and how they create an effective marketing strategy, valuable lead generation, and foster a personable brand image. “Consumers support companies that align with their values, so it’s imperative to integrate your brand’s messaging seamlessly when starting a B2B podcast,” said Saraswati.

Read the full story here.

[PODCAST] The Evolution of Marketing: The Field Marketer’s Guide to Demand Gen Success

Field marketers’ roles are ever-changing as businesses begin their digital transformation journeys. Markers need to keep pace, learn, and adapt to new best practices and learn from those around them. Industry experts comment on how markers need to adapt to industry-wide changes.

Listen to the podcast here.