A very happy and safe Christmas to all of our readers from the Modern Marketing Today editorial staff!
We hope you are enjoying your holidays and maybe even a few days off. Did you miss any of these top posts from 2014? Pour yourself a cup of egg nog and catch up now!
Creating Community: A Q&A with Doug Kotlove, Division Marketing Director at CliftonLarsonAllen
It is undeniable that the digital age has changed how marketers approach community building. The prevalence of social media and the ease of communicating online allow us to connect with one another no matter the distance. However, there is still a need and a place for face-to-face interaction. Read on for a look into CliftonLarsonAllen’s Nonprofit Roundtable Series, a fantastic community and coalition building initiative that harnesses the power of the digital age while leveraging face-to-face interaction, headed by Doug Kotlove and Jean Gabriel of CliftonLarsonAllen.
How One Company’s Unique Approach to Integrated Communications is Changing the Game
A high-level integrated communications campaign that employs expert insight and plays to the strengths of each communication tactic is the best way to optimize message reach and impact. However, one integrated marketing services holding company is changing all of that. The CHR Group, headquartered in New York City, has a vision to bring a mix of high-level integrated marketing services to clients previously unable to find satisfying solutions.
The Top Mistake Marketers Make With Salesforce
Did you know that, according to a study by Corporate Visions, 87 percent of marketers are required by their companies to utilize a CRM platform? However, 79 percent of those marketers report that they are merely “checking the boxes” when it comes to using their system. To learn more about harnessing the power of your Salesforce CRM platform, check out the webinar replay below, featuring John Sisson of Rainmaker Associates and hosted by Marc Hausman of Strategic Communications Group.
The Value of Multimedia in Content Marketing: Exclusive Q&A with Joe Witte of ISEBOX
Content marketing continues to be one of the most valuable tools to modern marketers. And while we live and die by the fact that content is king, we must also recognize the value of multimedia in an effective content marketing strategy. In the following Q&A, Joe Witte, VP of Business Development and Marketing for ISEBOX, a leading multimedia content distribution platform, shares his expertise on why modern marketers should be utilizing multimedia and why tools like ISEBOX can help them achieve goals they never thought possible.
Becoming a Modern Marketer: Exclusive Q&A with Stacey Piper of ICF International
By now, most marketers are familiar with the concept of modern marketing and the benefits of embracing technology and new approaches to meet organizational goals. But what if you’re stuck somewhere in between a traditional and a modern approach? How can you make the switch and what potholes lay ahead? In this exclusive interview with Stacey Piper, Vice President of Federal Marketing at ICF International, shares with us her challenges and successes in bringing her team from the 90s to the modern era in their marketing practices.
