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Home Customer Journey

How Personalization Drives a Better Customer Experience

by Peter Jacobs
February 21, 2020
in Customer Journey
Reading Time: 2 mins read
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How Personalization Drives a Better Customer Experience
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Content is the retailer’s not-so-secret weapon. A strong content program can inform, engage, and extend connections with customers that result in long-term brand loyalty. But personalization and customer experience are just buzzwords without a thoughtful, comprehensive approach to content.

For the Retail Technology Insider Podcast, we spoke with Jill Grozalsky, Product Marketing Director of the Experience Platform for Sitecore. She talks with us about the issues surrounding creating an effective content program as well as the ways any retailer can apply personalization techniques to create a better customer experience.

“The important thing to know about personalization is it’s not just big brands that can execute on it. It’s really possible for companies of all sizes to deliver personalization; a lot of that comes down to wrapping their hands around the content.”

— Jill Grozalsky, Product Marketing Director, Sitecore Experience Platform

Listen to the podcast here:

https://modernmarketingtoday.com/wp-content/uploads/2020/02/RTI-Podcast-Sitecore-World-Tour-v3.mp3

Joins us for the Sitecore World Tour digital event. There’s something for every marketer. Register today!

April 7th April 9th

Tags: Brand Loyaltycontentcontent crisiscustomer experienceJill GrozalskypersonalizationSitecore
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