Content is the retailer’s not-so-secret weapon. A strong content program can inform, engage, and extend connections with customers that result in long-term brand loyalty. But personalization and customer experience are just buzzwords without a thoughtful, comprehensive approach to content.

For the Retail Technology Insider Podcast, we spoke with Jill Grozalsky, Product Marketing Director of the Experience Platform for Sitecore. She talks with us about the issues surrounding creating an effective content program as well as the ways any retailer can apply personalization techniques to create a better customer experience.

“The important thing to know about personalization is it’s not just big brands that can execute on it. It’s really possible for companies of all sizes to deliver personalization; a lot of that comes down to wrapping their hands around the content.”

— Jill Grozalsky, Product Marketing Director, Sitecore Experience Platform

Listen to the podcast here:

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