How Sales and Marketing Integration Can Change Your Business

by Jenna Sindle

Aligning marketing and sales is an imperative for exceptional corporate performance.

According to Marketo, when sales and marketing teams are in sync, companies are 67 percent better at closing deals. And according to Infor CRM, companies with strong sales and marketing alignment achieve 20 percent annual growth rate.

The worlds of B2B marketing and sales have forever changed with the consumerization of the workforce and the increasing influence of the digital sphere. These two influences alone mean that marketing and sales teams must rethink their processes and how they engage with one another to be successful.

Check out the webinar below featuring Marge Murphy, of Acadia Lead Management Services and Nicole Gillen, of 3Pillar Global, to explore the importance of interactions and collaborations between your sales and marketing teams.