The channels that companies employ to target, message and interact with key constituents have shifted online. As a result, corporate communications and public relations professionals at global and mid-market brands have moved rapidly to embrace a more dynamic, social and search-oriented content environment.
What best practices have communicators developed to maintain the relevance of their content? How are near and long-term success metrics defined? And how is ROI measured?
Join Fernando Vivanco, Senior Director of Corporate Communications at the world’s leading medical device distributor, Medtronic, for an exclusive look at how companies like yours have evolved their content strategy for impact and influence. This exclusive online event will be hosted by Marc Hausman, founder and CEO of Strategic Communications Group(Strategic), and will take place on Tuesday, September 22nd at 11am EST.
Here’s what you’ll learn:
- What market factors have contributed to how global companies are evolving their communications to key stakeholders
- How large organizations are evolving their content creation strategies
- How to define success metrics and determine ROI within your organization
Register here today!