Modern Marketing Today
  • About
  • B2B
  • B2G
  • B2C
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
Modern Marketing Today
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
No Result
View All Result
Modern Marketing Today
No Result
View All Result
Home Contributed Articles

Influencer Marketing for a More Authentic Marketing Campaign

by Ronn Torossian
February 15, 2023
in Contributed Articles
Reading Time: 4 mins read
A A
Share on FacebookShare on Twitter

These days, given the number of ads that most people face daily, it should come as no surprise that many people have figured out how to best tune out all those ad campaigns. That means if a company wants to reach out to its target audience, and connect with it, it must do so in a way that’s going to be a lot more authentic. 

Influencer Marketing 

The best way for companies to promote themselves these days is by working with people that are well-versed in their industry or market to create more authentic campaigns, which can only be done through influencer marketing campaigns. To truly achieve success from influencer marketing campaigns, companies first must figure out which people are going to be relevant to the audience that they’re trying to target with the promotional campaign. That means companies first must conduct audience research around the people that are able to influence the purchasing decisions of the target audience of the company. After that, it’s going to be a lot easier for companies to figure out which are some of the popular names in their markets, and with their potential customers. From there, it’s time for the company to reach out to the influencer to ask for collaboration on a promotional campaign, and work out various details of the promotional effort such as the goals the company wants to achieve with the campaign, how the company wants the influencer to promote the business or its solutions, and whether the company will be sending out pre-made content to the influencer, or have the influencer create the content on their own, and send it to the company for approval before it’s published. The reason why influencer marketing campaigns are successful in terms of promotion for many companies is the fact that they’re able to help businesses reach their target audiences, as well as establish a more loyal customer base in an authentic way. All of this is because a lot of people tend to trust the recommendations, they see from the influencers they follow and frequently engage with on social media platforms, compared to the ads that companies create to push sales. 

Content Creators 

In a similar way to how influencers and influencer marketing campaigns operate, another great way for companies to promote themselves to the target audience is by collaborating with content creators. Since the pandemic started, screen time has increased for people all over the globe, which meant a shift in the way that many people consumed content, as well as the way that content was created. This has allowed for the rise of content creators, who have been able to create a lot more content at shorter turnaround times, to be able to keep up with the needs of their audiences. These people also tend to have a notable following on social media platforms, where they share their content, however, the main point of their accounts is to simply create content that they want to share with the rest of the world, which means it’s not always going to mean working with brands. It might be a bit more difficult for businesses to reach out to content creators and get them to work on marketing campaigns in cooperation with a business, but when executed properly, the strategy can generate a lot of positive results for businesses. 

The author, Ronn Torossian is the founder of at 5WPR, a PR firm. 

Tags: 5WPRContent CreatorsContributed ContentInfluencer marketingTargeted Media
Advertisement Banner

RELATED POSTS

Contributed Articles

Does Email Marketing Really Work? Best Practices for Reaching Consumers via Email

March 17, 2023
Contributed Articles

How Can Snapchat Compete in the Age of Modern Digital Advertising?

March 10, 2023
Contributed Articles

Public Relations vs. Publicity, What’s the Difference?

February 27, 2023

TRENDING NOW

  • Customer Trends

    How Customer Trends are Shaping the Automotive Industry

    892 shares
    Share 357 Tweet 223
  • Does Email Marketing Really Work? Best Practices for Reaching Consumers via Email

    497 shares
    Share 199 Tweet 124
  • Communicating Your Brand During Spring Cleaning

    495 shares
    Share 198 Tweet 124
  • Brands Identify Target Audiences with AI Tools to Create Personalized, Relevant Campaigns

    583 shares
    Share 233 Tweet 146
  • How to Measure Consumer Attitudes: The Importance of Adaptive Marketing

    566 shares
    Share 226 Tweet 142

CONNECT WITH US

BECOME AN INSIDER

Get Modern Marketing Today news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Retail Technology Insider
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Modern Marketing Today offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

No Result
View All Result
  • Home
  • About Modern Marketing Today
  • B2B
  • B2G
  • B2C
  • Categories
    • Digital Transformation
    • Customer Journey
    • The Experts
    • Martech Innovation
    • Events
  • Contact Us