Modern Marketing Today
  • About
  • B2B
  • B2G
  • B2C
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
Modern Marketing Today
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
No Result
View All Result
Modern Marketing Today
No Result
View All Result
Home Events

It’s a Wrap! Lessons from This Year’s Modern Customer Experience

by Jenna Sindle
March 22, 2019
in Events
Reading Time: 3 mins read
A A
modern customer experience
Share on FacebookShare on Twitter

This year’s Modern Customer Experience conference in Las Vegas offered conference attendees the promise of becoming legendary together. Now, if you can just get the image of Neil Patrick Harris as Barney Stinson in How I Met Your Mother out of your head and focus on the concept within the context of marketing, the idea of being legendary together is really important.

As the marketing profession evolves in this data-driven era one thing is abundantly clear: marketing can’t operate in a silo and be left in the dark until the sales team needs something done. Back in the early aughts when I was beginning my marketing career working in a silo pretty much characterized the marketing team’s existence. We only had access to the CRM to upload leads, we couldn’t measure the effectiveness of what we had done, or even gain insight in how a lead was moving along the pipeline.

While the casual observer could attribute this experience to just one dysfunctional organization, if you get three or more marketers in one place, you’ll certainly hear similar stories. The good news is that times have changed and as marketers have built martech stacks that generate data and deliver laser focused insight on what customers are interested in and where they are in their buyer’s journey, and what the most effective way to reach them is, well, the walls of the silo don’t seem so permanent.

Rather than hoard insight, modern marketers have embraced the idea of being legendary together. As Ann Handley, martech influencer and a keynote speaker at this year’s Modern Customer Experience shared, uniting sales and marketing together in the pursuit of excellence and combining technology and human insight “is something you learn [how to do] in spades and MCX.”

As well as emphasizing the importance of teamwork between marketing and sales and between technology and insight, Handley noted another area where being legendary together is vitally important for success in this day and age. Handley encouraged marketers to ensure that they unify insight, commenting that “[y]ou can’t have a brand that’s uncoupled from the customer experience across social, web, and all touchpoints” and expect to be successful.

These are all valuable lessons that MCX attendees will be taking with them as they head back to the office. And we’re definitely excited to hear from marketers about how they’re delivering on the promise of being legendary together. Share your story with us on Twitter, or send us an email.

Join us next week for Marketing Nation

Tags: Ann Handleymarketing conferencesMarketing PlatformsMarketingProfsMartech StacksMCXModern Customer ExperienceOracle Marketing
Advertisement Banner

RELATED POSTS

Dreamforce 2019
Events

Dreamforce 2019: Welcome, Trailblazers!

November 19, 2019
#ModernCX
Events

#ModernCX Day 2: Optimizing Marketing Strategy in the Experience Economy

March 21, 2019
modern customer experience
Events

Modern Customer Experience: Learning from the Best

March 20, 2019

TRENDING NOW

  • Customer Trends

    How Customer Trends are Shaping the Automotive Industry

    888 shares
    Share 355 Tweet 222
  • Brands Identify Target Audiences with AI Tools to Create Personalized, Relevant Campaigns

    581 shares
    Share 232 Tweet 145
  • How Can Snapchat Compete in the Age of Modern Digital Advertising?

    496 shares
    Share 198 Tweet 124
  • Top Pet PR Campaigns 2023

    499 shares
    Share 200 Tweet 125
  • How to Measure Consumer Attitudes: The Importance of Adaptive Marketing

    565 shares
    Share 226 Tweet 141

CONNECT WITH US

BECOME AN INSIDER

Get Modern Marketing Today news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Retail Technology Insider
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Modern Marketing Today offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

No Result
View All Result
  • Home
  • About Modern Marketing Today
  • B2B
  • B2G
  • B2C
  • Categories
    • Digital Transformation
    • Customer Journey
    • The Experts
    • Martech Innovation
    • Events
  • Contact Us