This week is a crucial one in the world of marketing with two major industry shows taking place: Marketo’s Marketing Nation Summit and Oracle’s Modern Marketing Experience. Because both of these marketing events are chock-full of invaluable takeaways, Modern Marketing Today will be closely following along and sharing key insights in the areas of account-based marketing best practices, innovations in MarTech, and the combination of data-driven insights with classic storytelling strategies. Here is an overview of what we expect to see and learn about this week:
Marketo’s Marketing Nation Summit, April 23-26, 2017, San Francisco, CA
This year’s Marketing Nation Summit is laser-focused on how marketers are leading the engagement economy. The 120 sessions will showcase and discuss how collecting, analyzing and applying data empowers marketers in how they can deliver insight to sales and results across their organization. . From optimizing approaches to account-based marketing, to shaping compelling data-driven narratives, data is here to stay as a tool for today’s marketer. Marketo helps attendees continue harnessing that power with the latest MarTech innovations to drive meaningful results for their teams.
As well as sharing practical insights and best practices, the Marketing Nation Summit offers its 6,000 attendees plenty of opportunities to network and be inspired with keynotes from the likes of Queen Latifah and James Corden.
Oracle’s Modern Marketing Experience, April 25-27, 2017, Las Vegas, NV
Modern Marketing Experience brings together marketing leaders to discuss today’s digital transformation in business and how the latest technologies are paving the way for tomorrow’s marketers. With sessions exploring the overlap between marketing and data analytics, artificial intelligence (AI), the Internet of Things (IoT), and virtual assistants, attendees will learn about optimizing the customer relationship through personalization and automation.
Modern Marketing Experience will also be hosting a celebrity keynote speaker to discuss marketing best practices: Joseph Gordon Levitt.
Because data and the digital transformation are so top of mind for marketers, learning to strategically incorporate the latest and greatest technologies is so critical. We look forward to learning about how these technological innovations are applied at these marketing events and seeing how they are updating concepts like account-based marketing strategies and storytelling techniques.
Can’t be at Marketing Nation or Modern Marketing Experience? Don’t worry! You can follow along with Modern Marketing Today. We’ll be publishing event coverage on our site twice a day this week. You can signup here, or follow-us on Twitter.