Modern Marketing Today
  • About
  • B2B
  • B2G
  • B2C
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
Modern Marketing Today
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
No Result
View All Result
Modern Marketing Today
No Result
View All Result
Home The Experts

Lenovo’s Quinn O’Brien Opines on the Future of Marketing

by Jenna Sindle
September 10, 2018
in The Experts
Reading Time: 2 mins read
A A
Community Building
Share on FacebookShare on Twitter

In the run up to their November 27th Open Mobile Summit , the Incite Group is sharing the perspectives of brand and marketing leaders who are shaping the retail industry. Today we’re featuring some of the comments of Quinn O’Brien, Vice President, Global Brand Marketing at Lenovo on the future of marketing.

The Incite Group started their interview with O’Brien by asking his thoughts on their bold assertion that “Marketing is Dead: Engagement is Alive.” O’Brien’s response echoes the sentiments of many of the marketers we’ve interviewed in the last year: That the growth in the number of channels through which customers can be engaged has fundamentally changed the role of marketers.

For O’Brien the other major change for marketers is that they’re not a standalone business unit when it comes to driving engagement. From his perspective “…sales and customer support play an equal and sometimes greater role than marketing in delivering an engaging brand experience.”

With Q4 just weeks away conversations inevitably turn to what will come down the pike in the near future. What O’Brien sees is a deeper role for marketers. Marketing technology, aka martech, has given marketers “an incredibly clear view of the day-to-day interactions” between customers and brands. The key role of marketers is to then take these data points and use them to plot key milestones, or make adjustments to the customer journey.

But this is just the beginning of O’Brien’s insights for marketers. He’s got far more to say than we can capture here – including the importance of creating “bespoke content programs” to engage a brand’s most valuable customers.”

You can read more from Quinn O’Brien here and more about successful content marketing strategies here.

Tags: customer journeyIncite GrouplenovoMarketing is DeadMartech Customer Journey MappingOgilvyQuinn O’BrienThe Future of Marketing
Advertisement Banner

RELATED POSTS

Contributed Articles

How to Measure Consumer Attitudes: The Importance of Adaptive Marketing

August 29, 2022
Contributed Articles

Develop a Media Mix That Marketers Are Looking for to Drive Results

August 1, 2022
building relationships
B2C

Building Relationships and Trust with Customers Through Personalization

May 18, 2022

TRENDING NOW

  • Customer Trends

    How Customer Trends are Shaping the Automotive Industry

    898 shares
    Share 359 Tweet 225
  • Spreading the Power of Optimism with David Oksman of Life is good

    530 shares
    Share 212 Tweet 133
  • What Google Announcement of Bard Means for the AI Space

    494 shares
    Share 198 Tweet 124
  • Brands Identify Target Audiences with AI Tools to Create Personalized, Relevant Campaigns

    586 shares
    Share 234 Tweet 147
  • Three Ways Generative AI Can Help Marketers & Publishers

    493 shares
    Share 197 Tweet 123

CONNECT WITH US

BECOME AN INSIDER

Get Modern Marketing Today news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Retail Technology Insider
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Modern Marketing Today offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

No Result
View All Result
  • Home
  • About Modern Marketing Today
  • B2B
  • B2G
  • B2C
  • Categories
    • Digital Transformation
    • Customer Journey
    • The Experts
    • Martech Innovation
    • Events
  • Contact Us