The impact of an effective marketing strategy on business growth and success is well-documented—but so is the fact that when organizations need to cut costs, marketers are under pressure to make the first cuts.
Marketers face intense scrutiny to maximize the value of their limited funding and to make the case for continued support. The number of articles boasting “tips for a successful marketing budget justification” speaks to the widespread need for marketing solutions that balance quality and cost. Our goal at Strategic Communications Group (Strategic) is to help marketers optimize their budgets and receive high-quality deliverables that make a positive impact on their audience. Tools like generative AI enhance our ability to elevate visual content to help marketers do more with less.
In a previous article, we shared how Strategic is using the text-to-image model Midjourney to create dynamic, compelling images to engage our marketers’ target audiences. We’re continuing to explore the possibilities that generative AI provides, but it’s already proven to be an effective tool for maximizing the value of a limited budget.
Low cost can often be synonymous with low quality, but that doesn’t always have to be true. At Strategic we’re firm believers that low cost and high quality are synonymous, and we deliver that to our marketers every day through content programs. Now, with Generative AI tools like Midjourney coming to market, we‘re exploring how these tools can create compelling visuals to communicate key messages more quickly and cost effectively than custom design.
Custom images are a unique way to convey key messages, but they take time to get just right. The old adage, “time is money,” is a painful truth for marketers: the faster they can produce an asset, the faster they can demonstrate its value. Generative AI’s ability to quickly produce captivating images enables marketers to save money by saving time.
One of the ways we support our marketers is to give their investments a second lease on life by revitalizing existing assets and turning them into new content. It’s easy for high-value assets, like a webinar or report, to disappear when you move on to your next project, despite the fact that they are still timely and relevant. We turn these assets into articles, podcasts, and infographics to amplify the reach and impact of our marketer’s work. Extending the lifespan of these items by refreshing them with additional content and eye-catching imagery enables marketers to get more value out of the effort—and budget—they’ve already invested.
Delivering high quality work without breaking budgets is at the heart of Strategic’s value proposition. We’re always looking for innovative ways to support marketers by extending the reach of their existing investments and optimizing their budgets. Generative AI—and in this case, Midjourney—is just one way we’re putting innovation to work to help our marketers deliver the right message to the right audiences and make the most of the assets at their disposal.
Curious about our other innovative options for marketers? Click here to learn more.