Corporate marketers face an empowered and informed business buyer. In today’s technology-saturated environment, customers are further along the purchase process than they’ve ever been— without ever having been in contact with a vendor. As a result, marketers must embrace new technologies and tactics to reach potential leads.
We compiled this abridged e-book of exclusive interviews with a few of today’s masters of modern marketing who utilize Eloqua within their own organizations. The following interviews with corporate marketers highlight and share best practices, along with insights on how Eloqua is helping them reach their targets and move prospects along the sales pipeline.