This article was contributed by Ryan Schradin, Director at Strategic Communications Group. Learn more about Ryan here.
Emerging growth companies and technology startups face a unique set of marketing challenges. They struggle to raise awareness and create brand recognition for their companies with little in the way of available resources. And they’re often doing so from under the shadow of well-known competitors who have more leverage and market share – even if they have inferior solutions.
What’s more, the people responsible for marketing at these startups are frequently in charge of other things, as well. Many times, these other responsibilities include identifying leads, investors and even new, necessary employees for the company. All of which are essential for the continued life and success of the company.
However, with all of that pressure and all of those long hours comes one serious benefit – the ability to be creative, innovative and aggressive with their sales and marketing strategies in ways that the bureaucracy, red tape and conservatism at large enterprises often won’t allow.
To learn more about the unique challenges facing marketers at technology startups and emerging growth companies today, we launched a new podcast series for Modern Marketing Today called the Emerging Growth Exchange. During our interviews for this new series, we’ll be talking to marketing professionals at some of today’s hottest emerging growth companies, experts at private equity and venture capital firms with their fingers on the pulse of the market, and influencers with their eyes on the entrepreneur community.
In our first ever episode, we sat down with Peter Scott, the Chief Strategy Officer at cloud automation solution provider, DivvyCloud.
During our conversation, we chatted about DivvyCloud’s solution, differentiation and value proposition. We also talked about the difficult demands facing Peter in his role as CSO/CCO, and some of the truly innovative programs he’s put in place to carve out a niche for DivvyCloud in an emerging market – but one still crowded by other startups and large, established brands.
Click the play button below to hear a short clip from the podcast. To listen to the full interview, click HERE.
