We spend a significant amount of time looking at the challenges modern marketers face in today’s increasingly difficult market and the tools available to overcome these challenges. One of the greatest ways to discuss pain points and success stories is at industry events, which we profile often on Modern Marketing Today.
We recently had the opportunity to sit down with Paul Duning, Co-Founder and Publisher of The Capitol Communicator, the co-host of the Mid-Atlantic Marketing Summit (MAMS). In the following Q&A, Paul shares with us some background on the event, as well as what’s in store for attendees at the upcoming Washington, DC metro area event.
Can you share with us the history behind the Mid-Atlantic Marking Summit events?
As the Co-Founder and Publisher of The Capitol Communicator, I had been talking for some time with Paul Sherman, Publisher of Potomac Tech Wire, about doing an event that addresses the disruption that technology has had on the marketing industry. Potomac Tech Wire is a technology-focused newsletter that has been covering more marketing and communications issues as it relates to technology and of course Capitol Communicator focuses on advertising, marketing, public relations, media and communications. We thought that there was an opportunity to bring our readers together for a conference that addressed these challenges. This will be our 5th summit. We do one in the DC area in the spring and in Baltimore in the fall. As with the ever-changing marketplace, the summits continue to evolve. We work hard to feature some of the best companies and trendsetters from the Mid-Atlantic region.
How are the MAMS events different from other marketing conferences?
This region makes them different. The DC region is very unique because of the mix of the private, public and non-profits sectors. The region is unlike any other place in the world for that matter. The DC conference tends to have a sizable B2B focused attendance, but we also attract non-profits and government agencies as well. There is really no other event in the region like this with the diversity of speakers and content. Many of the issues are particularly pertinent to marketing professionals in this region.
What should attendees expect to come away with from MAMS DC?
We have fortunately had a lot of good feedback from our past summits, which motivates us to keep raising the bar. I think everyone will come away with at least one good idea to utilize in their marketing practice and probably several good new contacts. The networking component is very strong at our summits.
What are you most looking forward to? Any specific speakers or topics? Give us a sneak peak!
That’s very tough. We have some great speakers that represent some of the hottest and most successful companies in the region. For example:
- CustomInk is one of the DC region’s fastest growing companies with $200+ million in annual sales, and a 50% year-over-year growth rate. Sean Murphy, EVP, e-Commerce will talk about how marketing and sales at CustomInk are adapting and scaling to support the company’s massive growth trajectory. Last year, CustomInk received a $40 investment from Revolution Growth to further ramp up sales.
- Vox Media is one of the fastest-growing and largest online publishers in the country. Its sites include SB Nation, The Verge, Polygon, Curbed, Eater and Racked. It will soon launch Vox that will be headed by former Washington Post blogger Ezra Klein. Marty Moe, President will give a fireside chat, updating marketers on leading media and advertising trends, along with the long-term plans for Vox Media.
- McCormick & Company, the large spice and flavor company, is one of the Mid-Atlantic’s largest and oldest consumer brands with $4 billion in annual sales. The company’s brands include McCormick spices, Old Bay, and many other consumer staples. Jennifer LaFrance, Director, Digital Communications will talk about various innovative digital and social campaigns that give new life to its brands.
For more information about the Mid-Atlantic Marketing Summit, or to register to attend, visit http://mamsummit.com/.