Web Content Management

Why Mid-Market Organizations are Looking to SaaS for their Web Content Management

by Chelsea Barone

As a growth-oriented organization being able to differentiate your company from established players and deliver on your value proposition is key to winning and maintaining business. Web content management, one of the platforms for customer and partner interaction, is no exception. But finding the right web content management solution that fits your budget, scalability needs, and operational needs, not to mention extras like customizability and aesthetic, can be like trying to find a needle in a haystack.

To learn more about this challenge and how industry disruptors like Nexford University are tackling it head-on, ModMark Radio’s Peter Jacobs spoke with Rick Shepherd, Vice President, Inside Sales – North America for Sitecore, Martin Knudsen, Partner and Co-Founder of XCentium, and Paul Coleman, Chief Technology Officer of Nexford University. During their conversation, they covered the unique content management needs and challenges of rapidly growing mid-market organizations and how Sitecore Kickstart, supported by XCentium’s Flex Accelerator, is helping them achieve their goal of reframing how we approach higher education.

Hint: SaaS technologies are key.

“We’ve been able to free up capital and internal effort to align far better with our mission,” stated Coleman. “We’re trying to disrupt the higher education market, and anything that distracts us from that is a problem and is going to impede our delivering on that mission.”

Listen to the full conversation about the ins and outs of meeting lower and mid-market organization web content management needs and how Nexford University broke the mold with Sitecore Kickstart and XCentium Flex Accelerator:

Interested in learning even more about how Sitecore Kickstart and XCentium Flex Accelerator are changing the web content management game for lower to mid-market organizations? Sign up to receive our on-demand webcast on the subject when it’s available.

You can read more about our panelists here:

Web Content Management

Rick Shepherd, VP at Sitecore, is a goal-orientated, focused individual with a knack for human interaction. This has been key to his success in the wonderful world of Inside Sales. From cold-calling with an auto dialer to pre-sales and sales in mortgage and real estate all the way up to Enterprise Software solutions. Simply put, he enjoys working with others to help show the benefit of amazing products, services, and solutions.

Web Content Management

Martin Knudsen, Co-Founder at XCentium, an innovative and award-winning, full service digital consultancy. Martin is a pioneer in the Sitecore Content Management space, having built the first Sitecore solutions in the world, as well as a Sitecore veteran, having led numerous Sitecore implementations. A Sitecore MVP for many years, Martin is passionate about collaborating with clients to deliver technically superior solutions that engage customers around the world.

Web Content Management

Paul Coleman, Chief Technology Officer at Nexford University, is a successful CTO with an M.B.A. and 20 years startup and blue-chip experience in growing and leading technology teams. Known for delivering results, cross team collaboration, growing high performance teams, and creating usable technology, Paul is an innovative leader with a passion for start-ups and SMEs that want to make the world a better place.

Interested in learning more about Sitecore Kickstart? You can reach out directly here.