Modern Customer Experience: Learning from the Best

Legendary: remarkable enough to be famous. As a marketer, we strive for all our campaigns to be remarkable, captivating, and inspiring, and one of the ways we can meet this goal is to continually learn and grow. There may be no better conferences for marketers at all stages of their career to attend than Modern Customer Experience. Not only does this conference bring together the best and brightest minds in the marketing, sales, and retail sectors, it teaches attendees along the way.

One of the main topics touched upon throughout sessions is connecting engagement to demand. It’s all about getting to know your customer, their needs, and bringing them solutions. From focused sessions to after-hours networking and concerts, Modern Customer Experience offers marketers the experience of a lifetime. “Let’s be legendary together.”

The conference kicked off today with sessions from leaders in the business including Judith Sim, Chief Marketing Office at Oracle, Jennifer Storms, Chief Marketing Officer & Executive Vice President of Content Strategy at NBC Sports Group, and Mick Ebeling, Chief Executive Officer & Founder of Not Impossible Labs.

Can’t be with us in Vegas for #ModernCX? You can still catch the opening keynote via live webcast at 2:30 pm. Keynote features our EVP of CX @rtarkoff, our #CMO Judy Sims w/ Jenny Storms of @NBCSports, and the inspiring @MickEbeling. Bookmark this page: https://t.co/OdXVgohWQK pic.twitter.com/UcFwYwkh6Q

— Marketing Cloud (@OracleMktgCloud) March 19, 2019

The always-inspiring @JennySnapTech takes the stage in the Inspire Lounge to share how entrepreneurs can tap into their unique talents to thrive in today’s #startup market. 3/19 at 2:30 @OracleStartup #ModernCX pic.twitter.com/CyWidcy14B

— Oracle Global Startup Ecosystem (@OracleStartup) March 19, 2019

@rowantrollope invited to be part of a special panel engaging with an industry analyst audience at #moderncx. pic.twitter.com/gtfUK4YyhZ

— Peter Milligan (@ptrmilligan) March 19, 2019

Other sessions today included the future of digital marketing, the importance of customer service, and the partnership between customer experience and marketing. Insights on customer experience and connecting engagement to demand came from Melissa Durham, Director CRM & Loyalty at DSW, and Rana Ghosh, Head of eCommerce and Ancillary Revenue at Spirit Airlines.

#ModernCX #truth pic.twitter.com/3KzrFBP9Ze

— Tonia Dinh (@toniadinh) March 20, 2019

What DataFox brings to @OracleAI presented by @bastiaanjanmaat at #ModernCX
1. A better source of company data
2. An AI data engine that grows that dataset over time
3. CX apps for sales & marketing to prioritize accounts, expand TAM, and engage with smart talking points pic.twitter.com/MY3DeMyEmI

— DataFox (acquired by Oracle) (@datafoxco) March 20, 2019

What to consider when creating loyalty programs:
1. Content at the right time
2. Availability on the right platforms
3. Immediately recognition#ModernCX #CX #CustomerLoyalty @iSocialFanz Melissa Durham RanaGosh pic.twitter.com/rgLdhCI4wv

— Oracle Customer Experience (@OracleCX) March 20, 2019

On top of the impressive speaker list, Modern Customer Experience offers attendees plenty to keep them entertained between sessions.

Real-time social data analytics at @OracleCX conference #ModernCX pic.twitter.com/IhvkaJ8pGc

— Kiumarse Zamanian (@kiumarse) March 19, 2019

#ModernCX is underway!
Let the learning and networking begin! @OracleCX @MandalayBay pic.twitter.com/tYvWypkLc6

— Nancy Nardin (@sellingtools) March 19, 2019