Marketers are often seen as social media ninjas. Engaging customers through the various platforms including Twitter, Facebook, LinkedIn, Google+, YouTube, Pinterest, Instagram and many others, marketers are well-versed in the art of social. But at the end of the day, where can marketers go to showcase their own innovative work or connect with other industry professionals to discuss the most recent trends and best practices?
Enter the new social media platform, “Shocase”—the first social network dedicated to marketing professionals. The community is described as the “exclusive gathering place for the brightest minds in marketing”. It’s the only social network that gives the marketing community’s ideas, experiences and passions the visibility they deserve.
Despite its recent launch, the network is already making waves, engaging users from marketing teams from industry giants like Leo Burnett, JWT, McCann Worldwide, Volkswagen, The Martin Agency, and more.
We recently had the opportunity to talk with Ron Young, Founder and CEO of Shocase, who shared with us some insight into the exciting new social media network and why marketers should be involved. Here’s what he had to say:
Tell us a little about Shocase.
Shocase is the first social network for the $2 Trillion marketing sector. It is designed to help 100+ million marketing professionals get noticed, stay Informed and build business. It serves the full spectrum of sub-vertical practice areas within the world of marketing, including brand management, advertising, PR, design, digital, shopper marketing, packaging design, event/experiential, analytics, SEO, social and content marketing.
How does Shocase differ from other social networks like Facebook, Twitter or LinkedIn?
Shocase is different from those other social networks because it is a network designed specifically for marketing professionals. Shocase integrates the best features of LinkedIn, Pinterest, Facebook and YouTube into one purpose-built network, designed to feature, connect and promote marketing professionals across all disciplines. It functions seamlessly as a social network, professional crowd-sourced marketing archive and personalized online portfolio.
What challenge(s) is Shocase going to solve for marketers?
There are 100+ million marketing professionals across the globe, yet, until now, there hasn’t been a dedicated social network to let this massive group get noticed, stay informed and build business. Shocase will allow marketing professionals to more effectively and creatively showcase their work. The network’s News Feed will help them stay on top of the latest news and trends that impact their professional lives. The network also has new business features that allow members and agencies to send work samples and case studies that directly address a prospective client’s needs.
Why do marketers need to be using Shocase?
Shocase is the first-of-its-kind professional social network that offers its members greater visibility to display work, build a reputation and be inspired by the industry’s best. With Shocase, members can present their work, skills and experience in the best light to the audience they value most; brands can find the right marketing professionals to suit their needs in any discipline. The site is designed to build working relationships and ultimately help members grow their business.