Modern Marketing Today
  • About
  • B2B
  • B2G
  • B2C
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
Modern Marketing Today
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
No Result
View All Result
Modern Marketing Today
No Result
View All Result
Home Uncategorized

Only 1 in 4 Marketers Say They Are Driving Customer Retention

by Jackie Davis
May 31, 2018
in Uncategorized
Reading Time: 2 mins read
A A
marketers
Share on FacebookShare on Twitter

Marketers work as the storyteller behind a brand to drive customer engagement and create brand awareness. While creative campaigns and media pushes used to define a marketers success, they are now faced with the task of lead generation and sales growth which strays far from their comfort zone according to a recent Chief Marketing Officer (CMO) Council report titled “CMOs and the Spark to Drive Growth.”

This report, the first in a three-part series on growth-driven CMOs, polled 191 global senior marketing leaders who are hesitant to embrace the responsibilities of lead generation and sales. Thirty-five percent polled identified their role as being the chief storyteller and only 20 percent view themselves as market acquisitionists. Over 80 percent believe they are the primary driver of brand development, but not necessarily sales conversions. Only one in four marketers polled say they are driving customer retention and re-engagement.

“Sales and driving incremental revenue growth are the first steps on the path to profitability, but this is not the destination,” said Liz Miller, Senior Vice President of Marketing for the CMO Council.

Some CMOs are focusing on sales as their path to growth, but only 18 percent say they are confident they will reach their organization growth goals for the coming year. Ninety-five percent of marketers agree that growth is the top measure for growth in an organization, but only 68 percent polled expect to drive growth through new customer acquisition.

“What best practice leaders have demonstrated is that ownership of experience strategy and voice of the customer must inform key business decisions, ranging from product specification and identification of market expansion and global market readiness. This will require a new mastery of data and intelligence, along with skills that cross finance and operations boundaries that most marketers feel uncomfortable and unprepared to cross,” said Miller.

To reach these new metrics of success, marketers must focus on brand development, lead generation, and begin to explore business transformation initiatives to align with their organizations overall performance goals.

Read the latest CMO Council report “Gaining Traction With Every Digital Interaction” here.

Tags: “CMOs and the Spark to Drive Growth”Chief Marketing Officer (CMO) CouncilCMOcmo council
Advertisement Banner

RELATED POSTS

Empowering Marketers
B2B

Empowering Marketers During the Turbulence of 2020

September 17, 2020
CMO Insights: Where Do Brands Go from Here with Paige O’Neill of Sitecore
B2B

CMO Insights: Where Do Brands Go from Here with Paige O’Neill of Sitecore

May 14, 2020
The C-Suite Isn’t That into You: Takeaways from Sitecore Symposium
Events

The C-Suite Isn’t That into You: Takeaways from Sitecore Symposium

December 13, 2019

TRENDING NOW

  • Customer Trends

    How Customer Trends are Shaping the Automotive Industry

    855 shares
    Share 342 Tweet 214
  • How Marketing Should Change During an Economic Downturn

    497 shares
    Share 199 Tweet 124
  • How to Measure Consumer Attitudes: The Importance of Adaptive Marketing

    549 shares
    Share 220 Tweet 137
  • How to Level Up Your Events with NFTs

    495 shares
    Share 198 Tweet 124
  • Brands Identify Target Audiences with AI Tools to Create Personalized, Relevant Campaigns

    556 shares
    Share 222 Tweet 139

CONNECT WITH US

BECOME AN INSIDER

Get Modern Marketing Today news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Retail Technology Insider
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Modern Marketing Today offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

No Result
View All Result
  • Home
  • About Modern Marketing Today
  • B2B
  • B2G
  • B2C
  • Categories
    • Digital Transformation
    • Customer Journey
    • The Experts
    • Martech Innovation
    • Events
  • Contact Us