Optimize Your Selling Channels

by Jenna Sindle

The notion of being at the right place at the right time with the right product has become much more complex and the importance of coordinating customer experiences across channels is a new discipline customers are demanding and is critical for retail success. Based on a recent report by business advisor Deloitte, multichannel shoppers spend 85 percent more than those who only shop in the store. By enabling effective multi-channel shopping experiences, retailers can better serve those customers, beat out the competition, and increase revenue.

Location Intelligence is critical in developing and executing effective multichannel selling strategies. The basic premise of location intelligence is geographic data contains insights on consumer populations, competition, and likely consumer behaviors. Retailers apply location intelligence to understand the impact of online commerce on in-store commerce and vice versa, and to make smarter channel investments aligned with opportunity. To learn more about the importance of location intelligence.

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